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Getting the most out of your exhibition investment

Exhibiting is an investment that can propel your brand forward and gain the attention and interest of your target audience. Here are some tips on how you can make sure you get the most out of any exhibition.   1. Define What Success Looks Like for You It’s important to […]

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A Checklist for Your Next Exhibition

Planning an exhibition? Here is a handy checklist to ensure a successful event!

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Infographic 5 Last minute marketing ideas

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Consumer Marketing in a Tough Economy

According to SME South Africa, there are 4 major and direct impacts that the recent economy downgrade will have on your customers, which will in turn affect their spending confidence. (Read the full article here: http://www.smesouthafrica.co.za/17188/Heres-how-the-Junk-Status-is-going-to-affect-your-customers/) Here are some considerations you need to be aware of in order to keep […]

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Exhibition Stand Trends

If you’re looking for ways to freshen up your exhibition stand design, take a look at our top exhibition stand trends for this year. Green is the Colour Nature-inspired shades of yellow-green add a splash of energy to your stand. This can be pulled through in wall paper designs, signage […]

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5 Last Minute Marketing Ideas for your Exhibition

Sometimes the opportunity presents itself to become a part of an event or exhibition at the last minute. If you find yourself in that circumstance, read through our list of 5 last minute and inexpensive marketing ideas to let your customers know where you’ll be and how they can get […]

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Successful Mind Set | Planning for Success | Reed Exhibitions

One of the core values of the Reed Exhibitions’ team is to have the interests and success of our exhibitors at heart. Working with exhibitors across 41 different industry sectors, the ultimate goal for every exhibitor is to create a success out of the event that can build and sustain […]

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3 Tips to Sell Yourself at Expos

  Making sure you get the most out of the expo that your business is exhibiting at comes down to making sure that sales happen. It’s no secret that majority of the time, people buy into you as the brand representative before they buy into your product or service. Here […]

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#BuyaBusiness expo fast-tracks business ownership

Couple wins franchise, millions in deals concluded at leading franchise expo The recent #BuyaBusiness expo has fast-tracked business ownership for a number of South Africans – among them, the winners of a new Sherpa Kids after school franchise. #BuyaBusiness expo showcases leading franchise opportunities. The expo, run by Reed exhibitions […]

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Bleisure, an opportunity for the event industry

Almost every event planner spends a significant amount of time exploring strategies to make the event, conference or exhibition successful and memorable for participants. Some of these include selecting the right venue, creating an interesting agenda, signing up sought after speakers for the event, booking quality entertainment, and various other […]

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