Blog

Comic Con Africa 2018 announces their first celebrity guests

First guest confirmed for Comic Con Africa 24 April 2018, Reed Exhibitions Africa, ReedPOP and VS Gaming have confirmed that  Jason Momoa will be attending Comic Con Africa on the 15th & 16th September. Jason is most well-known for his legendary roles as Aquaman in Warner Bros’ Justice League and […]

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Reed Exhibitions wins 4 awards at the AAXO Roar awards

Yet again we earn our title as the top exhibition company in South Africa with 4 awards given to 3 of our shows at the 2nd Exhibition Industry Awards Gala Dinner hosted by the Exhibition Industry Alliance, uniting both AAXO and EXSA, working together for the greater good of the […]

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No goals, no glory. Setting goals and metrics for your exhibitions.

Did you know that on average marketers invest roughly 45% of the total annual marketing budget into an exhibition, and only 64% of marketers set goals and metrics to measure the success and return on investment for that show? Measuring the success of your exhibition should form part of your […]

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Exhibition Planning for 2018

If you haven’t already started planning for the exhibitions that your organisation will be taking part in throughout 2018, we’d suggest spending some time before the annual shut down to get prepping. The events industry charges into the new year without hesitation, with some major events happening early in the […]

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Getting the most out of your exhibition investment

Exhibiting is an investment that can propel your brand forward and gain the attention and interest of your target audience. Here are some tips on how you can make sure you get the most out of any exhibition.   1. Define What Success Looks Like for You It’s important to […]

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A Checklist for Your Next Exhibition

Planning an exhibition? Here is a handy checklist to ensure a successful event!

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Infographic 5 Last minute marketing ideas

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Consumer Marketing in a Tough Economy

According to SME South Africa, there are 4 major and direct impacts that the recent economy downgrade will have on your customers, which will in turn affect their spending confidence. (Read the full article here: http://www.smesouthafrica.co.za/17188/Heres-how-the-Junk-Status-is-going-to-affect-your-customers/) Here are some considerations you need to be aware of in order to keep […]

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Exhibition Stand Trends

If you’re looking for ways to freshen up your exhibition stand design, take a look at our top exhibition stand trends for this year. Green is the Colour Nature-inspired shades of yellow-green add a splash of energy to your stand. This can be pulled through in wall paper designs, signage […]

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5 Last Minute Marketing Ideas for your Exhibition

Sometimes the opportunity presents itself to become a part of an event or exhibition at the last minute. If you find yourself in that circumstance, read through our list of 5 last minute and inexpensive marketing ideas to let your customers know where you’ll be and how they can get […]

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