Blog

Incredible Cast to Star in the Biggest Design Show of the Year

In line with this year’s theme, ‘Take it Home, Make it Home’, Africa’s largest décor, design and lifestyle exhibition – Decorex Joburg – promises to bring design-hungry visitors more inspired ideas than ever before. And with 100% Design South Africa taking place alongside Decorex Joburg for a third time, design junkies are guaranteed […]

More

Investors to get VIP treatment at #BuyaBusiness expo

Business investors and key franchise players are set to enjoy VIP treatment as members of #THEClub at the upcoming #BuyaBusiness expo in Johannesburg. #BuyaBusiness expo, presented by Reed Exhibitions from 8 – 10 September 2016 at the Ticketpro Dome at Northgate, will showcase leading franchises and a broad range of […]

More

How to create effective exhibition stands that meet your event goals

Taking the decision to participate in an exhibition to promote your company and/or product is a good step in the right direction to putting your brand in front of people in a very powerful face to face environment.  No other marketing or sales tool provides the competitive edge, like an […]

More

How to leverage social media to promote your event

Your business already understands the value that exhibitions bring to the marketing mix and how they can be instrumental in increasing growth and sales.  Make sure you are using social media to enhance your efforts and gain additional exposure for your business or product. In this current technological age, social […]

More

10 tips to guarantee event success

Facilitating and organising a large event takes an enormous amount of careful and precise planning.  At Reed Exhibitions we are constantly evolving and looking at ways to improve what we do.   There are, however, some tried and tested processes that always form the backbone of our preparation. Here are our […]

More

Why content marketing is a powerful tool in event planning

What is content marketing? Simply put, it is a very strategic approach to marketing, that focusses on targeted information that is distributed to a clearly defined audience. A strategic content marketing plan for the event and/or exhibition should form an integral part of your planning at the onset, and align […]

More

Reed Exhibitions – committed to creating successful exhibitions in South Africa

Reed Exhibitions is the leading exhibition company in South Africa with a reputation for hosting big exhibitions with a high ROI. While most of these are our own brand, we also manage big event venues for clients. Our goal is to connect businesses with their target audience through events especially […]

More

LOVE YOUR WORK: CAROL WEAVING, REED EXHIBITIONS

We catch up with Carol Weaving, managing director of Reed Exhibitions, South Africa, to talk exhibitions, extreme sports and challenges facing the industry. How long have you been in your role? I have been in the exhibition and events industry in South Africa for 27 years. I started my own […]

More

The Internet of Things and its Impact on Tradeshows and Events

undreds of billions of sensors are deploying quietly. They will track our every move and monitor almost everything with which we interact. The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events. As everything links with everything else, this will be the […]

More

7 Ideas Innovative Event Organizers Are Doing

Personalizing Digital Marketing Implementing personalization in your email marketing campaigns can have a great impact on your event ticket sales and registration goals. By incorporating your attendees’ names in your subject line and signing off with your own, you ultimately humanize your message and have a more direct appeal to your […]

More