Blog

Exhibitions: What makes them so resilient?

The exhibition industry, over the years, has proved incredibly resilient, and after each economic storm, when the clouds eventually do clear, history has repeatedly revealed the industry’s “miraculous” recovery. What is the secret? The CEIR Index recently released results revealing that the business-to-business exhibitions channel continues to grow incrementally, and […]

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A Holiday Message from Carol Weaving

As the business year draws to a close, please see Carol’s message to you this holiday season.

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Confex: an alternative for improving ROI

No-one can afford to – or at least should not be allowed to – undertake any activity whose benefits are less than the resources utilised to undertake it. Obviously resources not only relate to financial, but should include time as well as lost opportunity ‘costs’, among a multitude of other […]

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Congratulations Reed Exhibitions!

A big congratulations to Thebe Reed for winning first overall in the PMR.africa Awards: the Golden Arrow for Event and Exhibition Organisers! We are immensely proud of our staff for helping us achieve such a wonderful award!

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Taller, better, faster, stronger

The last one standing First impressions count, especially when it comes to expo and exhibition stands. Exhibitions are an important networking and business platform and if you want people to visit your stand, then you need the ‘X factor’. “‘Engagement’ will become 2013’s trend word and is bound to be […]

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Tips on how to build a green stand

The EGF is a non-profit entity that seeks to promote sustainable practices within the local events industry, with an initial focus on business events like exhibitions, conferences and meetings. This aim is achieved, in part, through working with associations and member companies who are active in the events sector. Here […]

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Harnessing the power of digital marketing: the Association of African Exhibition Organisers plans a leading-edge organiser training session

Understanding the digital landscape is vital for any brand that wants to market itself successfully. With new technology, new social media platforms and new trends all changing and shaping the way that customers interact with brands, the Association of African Exhibition Organisers (AAXO) has recognised the need to support and […]

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Heavyweight sponsors for Decorex 2016

Decorex SA has announced it’s much anticipated headline sponsors for the 2016 series of shows, which kick off their KwaZulu-Natal leg from 18 to 21 March at the Durban Exhibition Centre. As testimony to the mutual benefits of collaborating with Decorex SA, paint giant Plascon and kitchen and surfaces expert […]

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Greening tips for exhibitors

You may be asking “Why would I want to green my exhibition stand?” Here are just a few reasons: Reduce any negative impact on the environment Cost savings Positive reputation for your brand As well as having benefits, many greening strategies are simple and easy to adopt, like the ones […]

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5 eye-openers before your next exhibition participation

You think Exhibitions are fun and glamorous! …think again – they are not just what they appeal from outside A first timer exhibitor/marketer may think that since they have paid rent and hired pace in an exhibition, they will automatically generate leads and sales. This is not the case. Booking […]

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