Carol brings to Reed Exhibitions, a diverse working background in the business, tourism and events industry. Over 30 years, Carol’s career has expanded through many sectors within the industry, and her knowledge and expertise spans across marketing, exhibition management, events, conferences as well as venue and facility management.
After growing up in the United Kingdom and working as the Marketing Manager for a Radio Station, Carol pursued her dream of living in South Africa, and became the youngest Director (age 29) of the Automobile Association at the Kyalami Racetrack which equipped her with the skillset she would soon need to start her own company, International Exhibition Consultants. Carol later sold majority share of this company to Dutch exhibition company RAI, and then proceeded to head up RAI in South Africa.
As the South African economy grew and expanded over her time at RAI, she realised a need to team up with an empowerment partner and proceeded to facilitate a buy-out of RAI’s shares to the Thebe Tourism group in 2004, a subsidiary of South Africa’s first Black Empowerment Company, Thebe Investment Corporation.
In November 2013 Reed Exhibitions, the world’s largest and most respected exhibition company and part of the RELX Group, signed a joint venture agreement with the Thebe Tourism Group and Carol to acquire a majority share in Thebe Exhibitions & Projects Group (TEPG). TEPG was renamed Thebe Reed Exhibitions and was owned 60% by Reed Exhibitions, 30% by Thebe Tourism Group, with Carol Weaving retaining 10% as Managing Director. Three years later and a desire for accelerated growth Reed bought out Thebe’s shares and now Thebe Reed is called Reed Exhibitions. Our BEE level remains unchanged and we remain committed to transformation.
Thanks to Carol’s continued passion, hard work, dedication and management, Reed Exhibitions is one of the largest and most successful exhibition and venue management companies in Southern Africa and is now in a position to grow its footprint across the African continent with many new ventures in the pipeline.
The group owns major exhibition titles such as Africa Travel Week – International Luxury Travel Market Africa (ILTM Africa); Incentives, Business Travel & Meetings Africa (ibtm Africa); and World Travel Market Africa (WTM Africa), Africa Automation Fair, #BuyABusiness Expo, Decorex Joburg, Cape Town and Durban, 100% Design South Africa, Mediatech Africa, Small Business Expo, Sports and Events Tourism Exchange, International Sourcing Fair, FIBO Global Fitness Africa, Comic Con Afirca and The Fire and Feast Meat Festival. We also offer strategic venue management solutions and our contract to manage the award-winning Ticketpro Dome in Johannesburg, on behalf of its owners – the Sasol Pension Fund, stretches until 2024.
Anyone who has ever worked with Carol will agree – the energy, passion and enthusiasm she exudes makes it impossible to be a passive bystander with any project she tackles – and completes. Carol’s natural ability to develop and manage not only her team but large and prosperous projects is displayed through the phenomenal success of Reed Exhibitions.
With her proven ability to innovate and lead big teams, Carol brings a unique and unstoppable force to the Reed team. A strategist at heart, Carol delights in growing both personally and professionally as well as empowering her team to reach new heights and develop their own path to success. Those closest to Carol can bear testimony to her commitment to living out her daily mantra, carpe diem, “seize the day”, to the full.
- CEO Today Magazine Africa Award 2018
- Finalist for Standard Bank Top Businesswoman Award 2018
- Woman in MICE Newsmaker of the year 2017
- Nominated for the 7th All Africa Business Leader Awards 2017
- Women in MICE 2016
- Top Female Entrepreneur of the Year Award in the 2014 Standard Bank Top Women Awards
- Entrepreneur of the Year Award at the Virgin Active Sport industry Awards 2012 for the Sports & Events Tourism Exchange
- Top Performing Business Woman of the Year at the African Access National Business Awards 2011
- Inducted into the EXSA Hall of Fame 2011
- Winner of the Business Woman of the Year in the Entrepreneurial Category (BWA 2009)
- Winner of Employee Satisfaction Award (Thebe Excellence Awards 2009 & 2010)
- Most valued contribution to the Exhibition Industry 2007
Carol is the past Chairperson of the Exhibition Association of Southern Africa (EXSA) and former Chairperson of the Association of African Exhibition Organisers (AAXO). She is also on the International Association of Exhibitions and Events (IAEE) committee and the World. In 2018 Carol was also named a board member for the African Tourism Board.
Tel 011 549 8300