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A New Series of High-level Trade Talks Debut at Decorex Joburg

InStudio presented by Kohler, a day of design talks on interior design, lifestyle trends, commercial design, architecture and creative business, will take place at Decorex Joburg 2016.

New to this year’s show and a highlight for industry professionals, InStudio presented by Kohler, is a free-flow forum for the exchange of fresh insights, trend observations and creative ideas. Informative, stimulating and inspiring, the talks take place at Decorex Joburg on Friday, 5th August, only, and are free to all registered Decorex Joburg trade visitors on a first-come first-serve basis.

InStudio forms part of the Decorex Joburg Trade Business Programme, designed specifically for industry trade professionals. The programme, which includes a trade-only morning, networking function and Business Matchmaking Programme, provides the definitive platform for professionals to raise their brand’s awareness among the trade. The Programme’s main purpose is to maximise return on investment for exhibitors, sponsors and partners by generating trade leads, increasing orders and promoting products and brands to a targeted trade audience.

The InStudio speaker line-up includes world-renowned interior designer Stephen Falcke; international guest speaker Robert Stevenson – lead industrial designer for the Kohler Company London Design Studio; Chris Reid, trend specialist at the International Trend Institute (ITI); Hugh Fraser of Paragon Architects; and Nadia van der Mescht, a leading business development strategist for small creative businesses.

Kohler, the leading global kitchen and bath brand, and presenting sponsor of InStudio will be making their debut at Decorex Joburg. Embracing gracious living will remain the order of the day as Kohler treat visitors to a range of world-class products.

DTV+ by Kohler image 1
Over and above InStudio, Kohler will be marked with the anticipated launch of The Kohler Artist Edition Derring vessel and the DTV+ Digital Showering System. Visitors to the Kohler stand can expect to be privy to the keen blend of products showcasing the bold design and technological innovation of the brand including the trendy tech savvy Moxie showerhead with wireless speaker.

DTV+ by Kohler image 2

While the range of spectacular Kohler products will remain the main highlight, Kohler is ecstatic to be hosting InStudio, which is designed to engage with key industry players on the trade focussed day.

More on our InStudio speakers:

Nadia van der Mescht – Business Development for Creative Entrepreneurs 
Nadia vd MeschtNadia van der Mescht is a leading local creative business development specialist who works directly with entrepreneurs in creative fields such as interior design and photography. In 2015, she partnered with Decorex SA in developing the first Creative Business Exchange and, this year, she returns to share more about the current thought processes emerging from small local businesses. Nadia’s experience covers everything from luxury fashion through to marketing and she aims to empower creatives to create truly incredible brands.

Robert Stevenson – Lead Industrial Designer for the Kohler London Design Studio
Robert StevensenGraduating with honours from the National College of Art and Design in Dublin, Robert moved to Milan to complete a Master’s degree in design at the Domus Academy, where he graduated with distinction. It was here that he enjoyed close mentorship from Italian design greats Aldo Cibic, Denis Santachiara and Guido Venturini. Following Domus, Robert joined Samsung Electronics and had the opportunity to work with some of the best design talent in world, including Stefano Giovannoni, James Irvine, Fritz Frenkler and Chris Bangle. He joined the Kohler team in 2013 as lead designer at the London Design Studio, where he heads up an international team of designers. His design philosophy centres on the premise that every product is the component of an experience and, as such, must connect with customers in an emotional and meaningful way. This, he believes, is achieved through a deep understanding of the customer’s needs and desires and by tirelessly demanding the highest level of quality, beauty and value.

Stephen Falcke – Interior Designer
Stephen FalckeWorld-renowned interior designer Stephen Falcke studied at London’s Chelsea School of Art and cut his teeth working for legendary British interior designer David Hicks before returning to South Africa. Although primarily based in Johannesburg, Stephen is noted for some of his most famous designs including and many other houses around the world.

Chris Reid – Trend Specialist at the International Trend Institute (ITI)
Chris ReidWith an academic background in Literature and Brand Strategy, and a personality “generally inclined towards the nerdy”, trend research was a natural career path for Chris. He has been with ITI since 2009 where, as the company’s lead trend researcher, he works on insight projects for local and international clients and speaks around the country on social and branding trends. He is also regularly quoted in the media as a trend thinker and has worked with publications such as Elle Decoration on its annual trend reports. When he’s not working, Chris is either buying books he may or may not have the time to read, or continuing his search for the perfect white T-shirt.

Hugh Fraser – Paragon Architects
Hugh FraserHugh Fraser graduated from Wits Architecture School in 1987. He practiced as an architect for 20 years, and also worked at the Cement and Concrete Institute and Glass South Africa. He has a passion for cities and has been to over 300 towns and cities around the world to visually capture Manager for Paragon Architects.

Don’t miss the exclusive opportunity to track trends and experience new ideas shaping the worlds of interior design, architecture and creative business at InStudio presented by Kohler, only at Decorex Joburg on Friday, 5th August 2016. For the full InStudio line-up, visit www.decorex.co.za. To find out more about Kohler, visit www.africa.kohler.com.

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

A MELTING POT OF AFRICAN DESIGN AT DECOREX JOBURG 2016

From the enigmatic sculptures and the bold iconography to the understated and the minimal, South Africa’s largest décor, design and lifestyle exhibition this year presents captivating inspiration from the cradle of humanity. The vivacious prints, artifacts and designs of Africa, from Algeria to Zimbabwe, will come under the spotlight in the brandnew African Inspired Designer Trend Pods installation at Decorex Joburg, which takes place from 5 to 9 August at the Gallagher Convention Centre.

“While previously reserved for high-end hotels and upscale game lodges, African design influences can now be found in homes all over the world,” says Sian Gutstadt, Portfolio Director of Decorex SA. “The Mother Continent is itself a melting pot, reflected in a variety of societal and cultural expressions,” she adds. “In this vast expanse we find examples of the most primitive traditions and the most contemporary art and architecture.”

With concept and colours drawn from the continent’s rhythm and beauty, the Designer Trend Pods showcase sees a pair of leading Joburg decorators; Karen Richards of K Interiors and Elisha Annandale of Décor Identity, present an inspiring celebration of this unparalleled aesthetic.

Karen Richards and Elisha Annandale

“African style is no longer limited to ethnic prints and wooden masks,” says Karen, whose boutique interior design agency is based in Kempton Park. “Inspired by the pulse, geography and energy of this continent, African style is modern, fluent and dynamic. It truly encapsulates the best of both worlds: hand-made, artisanal fabrics and furnishings, on the one hand, and high-tech, modern influences, on the other. This gives designers the platform to translate African style into a sophisticated, elegant and eclectic space where one ultimately finds complete serenity.”

For Elisha, whose Randpark Ridge interior design firm offers a full turnkey service for residential, corporate and leisure clients, African design has firmly established itself on the international radar. “A large reason for this is the global move towards all things natural and ecological,” she says, adding, “Increasingly, we’re hankering after the rustic, the handmade and the environmentally conscious. To me, African inspired design translates into vivid colours combined with natural, earth textures and plenty of warm sunset tones.”

African inspired mood boards

Karen, who believes African design is “on the brink of a new revolution in style”, hopes visitors to her stand at Decorex Joburg “will be proud of what our continent has to offer in terms of inspiration, culture and unique lifestyle”, and will leave the show “inspired with the courage to ‘own’ their unique take on African style”.

For her Trend Pod showcase, the designer, who maintains that “decorating a home is not a race, but a journey that evolves over time”, has taken her design cue from a Hertex wall-panel paper – Casamance. “It’s vibrant, opulent colours call to mind thunderclouds on the African horizon,” she explains, adding, “My Decorex offering promises to be contemporary and eclectic, combining a vast array of textures and colours with a combination of design styles. For me, it is important that our South African lifestyle be evident in my design and I hope to translate this with elements of our rich culture coupled with global influences.”

Work from K Interiors’ design portfolio

Most agree that what sets modern African décor apart from its traditional precursor is the mix of modern and organic materials in a more minimalistic way. “Black and white with natural brown and green tones predominate in contemporary African design and this is what I will showcase in my Decorex stand,” hints Elisha, who adds that visitors to the exhibition can expect to see “plenty of woven and handmade objects, plus indoor planting and an abundance of ethnic motifs”.

“Designed exclusively to mark the turning point in Africa’s design identity, the brandnew Designer Trend Pods will encapsulate both the innovative yoking of high-tech, high-end design with traditional low-tech African craft, fusing them with an extremely original, courageous, soulful and sensitive – even sexy – interior decorating execution,” says Sian Gutstadt.

Look out for both Karen and Elisha’s innovative ‘pods’ at Decorex Joburg 2016, which, while rooted in our native land, will possess an international appeal that is guaranteed to influence the aesthetic ideas of all who attend the show.

K Interiors, www.kinteriors.co.za
Décor Identity, www.decoridentity.co.za

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12 Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Decorex Sa + Inspire Trade Expo: A Force To Be Reckoned With

Decorex South Africa promises to become bigger and better than ever before thanks to a new collaboration with Inspire Trade Expo, the country’s exclusive business-to- business furniture, décor, design and retail trade exhibition.

The only business-to-business furniture and design trade show on the continent, Inspire Trade Expo, which launched in 2014, has carved a niche for itself on the African business and trade calendars. Retailers, architects, interior decorators and designers, hotel, game lodge and B&B owners, and corporate procurement representatives flock to the annual show to view the very latest on-trend décor and design items showcased by wholesalers, importers, exporters, manufacturers, agents and distributors of furniture, décor, hospitality interiors, office furniture, and retail shop fittings and display.

Says Carol Weaving, Managing Director of Reed Exhibitions, which owns the Decorex SA and 100% Design South Africa portfolios: “This collaboration is an unprecedented boon for the design industry event sector. Far from diluting the exhibition market, it creates a critical mass of exhibitors and visitors, simultaneously utilising the strengths of both the Decorex SA brand, 100% Design South Africa, as well as the Inspire Trade Expo brand.”

Inspire Trade Expo is dedicated to furniture, décor and design and, like Decorex SA, strives to innovate and grow local manufacturers as well as foreign investment and trade in this arena, says Rina Fortmann, of Inspire Trade Expo, who, like Weaving, is a leading exponent within the exhibition industry in South Africa.

“By joining forces with Decorex SA, Africa’s largest consumer décor, design and lifestyle exhibition, Inspire Trade Expo clients will now be able to leverage the positive positioning that comes with a trusted 23-year-old brand, not to mention having access to a networking platform unlike anything yet seen in the local industry,” Fortmann explains.

Conversely, Inspire’s expertise in the trade arena will significantly bolster Decorex SA’s dedicated Trade Business Programme, which includes an exclusive Business Matchmaking service, she adds. “In addition, Inspire has a very strong office sector, which will be a growth point within the 100% Design South Africa exhibition.”

“In the current economic climate, exhibitors – whether from the trade or the consumer sectors – need to choose their showcase platforms wisely,” concludes Weaving. “The partnership between Decorex SA and Inspire Trade Expo gives them a single definitive option with the promise of an outstanding return on investment.”

Decorex Joburg Details:

Public Access
Decorex Joburg: 5 – 9 August 2016
Time: 10am – 6pm
Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade-focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za Facebook: Decorex SA Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Quintessential Kitchen Design On Show At Decorex Joburg

“Where once they were simply functional, separate rooms in the house, today’s kitchens are a key aesthetic feature of the modern home’s design.”

Clinton Soutter, National Sales Manager for Franke South Africa, sums up the evolving role of what has become the indisputable focal point of the home. As sponsor for the second year running of the ever-popular Franke Kitchen Design Project at Decorex SA, the globally renowned kitchens-systems supplier brings to Africa’s largest décor, design and lifestyle exhibition over 100 years of expertise in the design and manufacture of cutting-edge culinary zones. And this year is no different.

Appropriately named the Franke ‘Heart of the Home’ Kitchen Design Project, the enormously interactive stand planned for Decorex Joburg, which takes place from 5 to 9 August at the Gallagher Convention Centre, sees Franke partnering with four of the country’s leading kitchen manufacturers to showcase the very latest trends in kitchen design.

“The Decorex platform enables the consumer, interior designer and architect to engage with our brand as well as our customers under one roof,” says Soutter. “The Kitchen Design Project is focused on allowing kitchen companies to demonstrate to these key players just what is possible within the culinary-design realm.”

Decorex Joburg 2016 Franke

The Project’s four participant companies – Milestone Kitchens, Lifestyle Kitchens, Kraftmade Kitchens and Eurofit Kitchens & Cupboards – will present a riveting display of beauty, function, fun and design brilliance at the Joburg show. “We are expecting these designers to really the push boundaries and express themselves in this project, giving the homeowner inspirational ideas that are not only functional but that complement their living style and aspirations,” adds Soutter.

Decorex Joburg Kitchen Design

“We will be showcasing a state-of-the-art modern kitchen featuring PG Bison’s new timber colour ranges,” hints Pierre Theron of Pretoria-based Lifestyle Kitchens. “Our cupboards will be finished with Caesarstone countertops and top-drawer Grass ironmongery. Franke sinks, prep bowls and mixers will also be on show.”

According to Theron, earthy, natural colours, as currently seen in Europe, are high on the modern kitchen agenda. “The full spectrum of greys is very popular, as are clean lines and simplistic design. Lighting, too, plays an increasingly influential role and combining LED strip lights with glass elements creates a striking finish. And space efficiency is key; more and more, clever pullout corner units and innovative storage solutions are being incorporated into kitchen design.”

Lifestyle Kitchen Decorex

Echoing Theron, Silvia Miles of KwaZulu-Natal based Milestone Kitchens says that smaller homes mean less space for food preparation and, for many, that large place once reserved for expansive countertops has given way to cost-cutting and convenience. According to Miles, who will be showcasing her innovative Kitchen In A Cupboard at Decorex Joburg, kitchens are moving towards simplicity. “Clutter is no longer a prerequisite for an extraordinary space. I expect the idea of having kitchen units that are freestanding will become ever more appealing as a result of their exceptional fluidity,” she says.

The Milestone Kitchen Decorex Joburg

Functional workflow is also central to the designs of Benoni’s Kraftmade Kitchens. “We have developed a unique storage and access application that will be showcased for the first time on our stand at Decorex Joburg 2016,” says the company’s Rory O’Donovan, who adds, “The way the kitchen connects and communicates with all living areas is essential. Architecturally, new homes are being designed around the kitchen, the guiding principle now being to achieve unrestricted and sequential workflow within the kitchen and, at the same time, to allow open interaction with family and friends. The design of the kitchen area has a direct impact on the entire home.”

Like Lifestyle Kitchens’ Theron, O’Donovan places a premium on good lighting: “Much more thought is now being applied to effective lighting applications in kitchens. In addition to task lighting above work areas, there is an increase in specialised internal lighting systems available for drawers and storage cabinets. These systems are being widely used in Europe and are now becoming an important part of creating a user-friendly and aesthetically pleasing environment in the South African kitchen.”

Kraftmade Kitchens Decorex

Visitors to Decorex Joburg will also be treated to the very latest product ranges from Franke. “Our newly launched Specialist Range, which received a great reception at Decorex Durban and Cape Town, will be on display,” says Soutter, who explains: “Each sink – be it a traditional favourite or a trendy new design – has been carefully selected to ensure that customers find the ideal fit for their cooking styles, personal styles and lifestyles. We’ll also be showing our stylish Fragranite range, which boasts a number of unique properties, including germ-, scratch-, stain- and heat-resistance. The new range includes a choice of sinks which have multiple installation methods, giving one the freedom to select the option best suited to his or her specific kitchen design and tastes.”

To see Franke’s brand-new ranges, not to mention the very latest in kitchen cabinetry, appliance and product design, don’t miss The Franke ‘Heart of the Home’ Kitchen Design Project at Decorex Joburg 2016. For more information visit www.decorex.co.za.

Decorex Joburg Details:

Public Access

Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access

Trade-only preview morning: 5 August 10am-1pm
Trade-focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za Facebook: Decorex SA Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Understated Glamour To Shine At Decorex Joburg

The hottest new décor trends as seen at Paris’s famous Maison & Objet design fair in January will be revealed to those visiting this year’s Decorex Joburg, which takes place from 5 to 9 August at the Gallagher Convention Centre. Reinterpreted for a local audience by designer Claire Clarke of By Dezign Interiors, using the very latest fabric ranges from local textile house, Home Fabrics, these trends will form part of the keenly anticipated Designer Spotlight, one of the undisputed highlights of Africa’s largest décor, design and lifestyle exhibition.

“With our Decorex Joburg stand specifically in mind, Claire and I met up at the Parisian show, one of the most important European events for interior design professionals, to scout 2016’s biggest décor and design trends,” says Marc Shotland, Sales and Marketing Director of Home Fabrics. “As a result, our Designer Spotlight showcase will exude pure ‘dolce vita’ – a combination of contemporary fabrics and wallpapers in glamorous metallics, grounded by bold, masculine tones.”

“Expect to see the graphic use of black and white shot through with accents of petrol blue and gold, as well as plenty of geometrics, chunky textures, animal print and fur, and fully upholstered furnishings (with even chair legs clad in fabric),” hints Clarke, who started her Bryanston based company in 2005 and, together with her sister Sophie Kelly, provides a full-spectrum interior-design service to the residential, commercial and hospitality sectors.

Interior Designs Decorex SA

“Our space will feature a magnificent pergola daybed and banquette style seating, with an eye-catching trellis design on the ‘ceiling’ and a magnificent gold vinyl floor, the likes of which has not yet been seen in South Africa,” she continues. “We will be using a statement wallpaper – printed seagrass cloth in gold and black – from Arte International and feature lighting to draw attention to key elements”.

“Claire will combine a selection of local materials from Home Fabrics and Fabric Library with imported textiles from renowned houses such as Chivasso, Etamine and Osborne & Little,” adds Shotland. “Her signature style speaks volumes about the beauty of understated glamour, which will be evident in abundance on this stand.”

Decorex Joburg Design

While Clarke has elicited inspiration from European trends for her Decorex showcase, her aesthetic is still firmly rooted in South Africa. “We have a huge pool of talent in this country and it’s a great resource to draw from,” she says, adding, “Even internationally, a local flavour is strikingly evident in the designs coming through right now.”

When asked to name the key trends for the year, Shotland says: “2016 is redefining luxury with items that tell a story of authenticity and timelessness, yet without being ostentatious. Designs include geometric shapes in fabrics, artisan glass and precious metals. 2015 was all about copper and, while we’ve retained our love of metallics in 2016, our affections have switched to the timeless tones of brass and gold. Whatever your preference, a metallic fabric or wallpaper will always add a touch of interest to the home. Oh, and look out for palm fronds on wallpaper as well as the gracious flamingo captured in original forms and colours,” he adds.

Decorex Interior Designing Portfolio

By Dezign, www.bydezign.co.za
Home Fabrics, www.homefabrics.co.za

Decorex Joburg Details:

Public Access

Decorex Joburg: 5 – 9 August 2016
5 August Time: 1pm to 6pm
6-9 August Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access

Trade-only preview morning: 5 August 10am-1pm
Trade-focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za Facebook: Decorex SA Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Maximum Return On Investment For Trade Visitors At Decorex Joburg 2016

With no fewer than seven halls and over 22 000sqm of exhibition space showcasing the latest décor and design trends, products and services, not to mention an extensive Trade Business Programme, Decorex Joburg 2016 offers the ultimate business forum for trade professionals.

Running alongside the show, which takes place from 5 to 9 August at the Gallagher Convention Centre, will be the perennially popular 100% Design South Africa. This draw- card exhibition provides a unique platform for leading local and international design names to present a carefully curated mix of top-drawer products catering to the residential, hospitality and office interior décor and design industries.

“Members of the trade industry highly acclaim Africa’s premier décor, design and lifestyle show as the destination for learning the latest industry developments, seeing and buying hundreds of new products and networking with like-minded professionals, all under one roof,” says Sian Gutstadt, Portfolio Director of Decorex SA.

The exhibition, which consists of over 770 exhibitors showcasing the best in décor, design and homeware, includes the complimentary Trade Business Programme especially targeted to key decision makers in the fields of décor, design, architecture, hospitality and retail. The programme, which will run on Friday, 5 August, will have a particular focus on local and international participation and will include a Business Matchmaking Programme, designed to establish sustainable and profitable connections in the industry. All exhibitors, trade visitors, media and hosted buyers participating in the Programme are also invited to attend the official opening, an exclusive networking function.

“The Trade Business Programme is designed for industry professionals to get the most out of their visit to Decorex Joburg and 100% Design and gives exhibitors, trade visitors and delegates the opportunity to meet and engage on a one-on-one basis, to connect with the right people to take their businesses forward,” says Gutstadt, adding, “The Programme provides the definitive platform for professionals to raise their brand’s awareness among the trade and to forge new contacts with top industry figures.”

Matching the interests of visitors and exhibitors is an important objective of the Trade Business Programme, continues Gutstadt: “The Programme’s main purpose is to maximise return on investment for exhibitors, sponsors and partners by generating trade leads, increasing orders and promoting products and brands to a targeted trade audience. Ultimately, the Programme gives attendees the chance to position themselves at the heart of an influential network of some of the country’s greatest designers, educators, entrepreneurs, retailers and thinkers.”

Trade registration for Decorex Joburg 2016 is now open at www.decorex.co.za, offering complimentary access to the show for all members of the décor, design, construction and allied industries who pre-register on the Decorex SA website. Pre-register for the Decorex Joburg Trade Business Programme by clicking here.

Decorex Joburg Details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information
E-mail:  decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA
Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Organiser Sales Training Day on 18 May 2016

The Association of African Exhibition Organisers (AAXO) announces speakers for what is set to be yet another promising Organiser Sales Training Day on 18 May 2016 and reveals the first detail regarding their exciting Exhibitions Industry SleepOut set to coincide with Global Exhibitions Day on 8 June 2016.

With the Association of African Exhibition Organisers’ much-anticipated Organiser Training Day set to take place at the Sandton Convention Centre on 18 May 2016, it has released more details regarding the event’s speakers: internationally acclaimed author and motivational speaker Justin Cohen as well as the world’s top recommended sales trainer Andy Preston.

The day’s agenda will further include an International Association of Exhibitions and Events (IAEE) webinar on helping exhibitors maximise their outcomes by events expert and Exhibit Surveys Vice President, Ian Sequeira and the highly respected exhibition industry research specialist, Nancy Drapeau, who is the Director of Research at the Center for Exhibition Industry Research (CEIR). On top of this exciting news, AAXO has also announced an industry-first SleepOut to take place in June 2016 and set to gather all the greatest and most dynamic players in the exhibition industry.

In line with AAXO’s strong 2016 focus on growth, training and knowledge sharing, the Organiser Training Day is positioned to educate exhibition and event organisers’ sales teams on Revenue Growth including Return on Investment for Exhibitors, Increasing Stand Sales and Securing Sponsorships. This series of empowering and informative sessions has been designed specifically to provide organisers with the tools, resources and insights to market and run their exhibitions more effectively.

Presenter and producer of an SABC 3 talk show, where he interviewed some of the world’s top experts on success, and author of four books including, The Astonishing Power of Story, Justin Cohen has been described as “a leading authority on human potential who electrifies his audience with a powerful message that will have a long-lasting effect.” Focused on the fields of motivation, sales, service and leadership, Cohen has presented to more than eight thousand professionals annually during the course of his 15 year- long career.

Known for his ability to close more deals and win business from the competition, Andy Preston is no stranger to the demanding and dynamic modern sales environment. Having been a top sales performer himself, Preston believes that the fundamentals of sales success are completely trainable – something which he has focused on doing while working with over 90,000 professionals, in 25 countries, since 2004.

In addition to the series of empowering and informative sessions to be hosted by the above-mentioned speakers, AAXO’s Organiser Training Day with include a global webinar on maximising exhibition outcomes by applying a data-driven approach. This will be hosted by Ian Sequeira, who has over 30 years of experience in trade show and event industry research. An internationally renowned expert when it comes to developing the extensive and effective corporate and organiser measurement programmes for the exhibition industry, Sequeira heads up Exhibit Surveys Inc.’s research operations. Ian’s co-host, Nancy Drapeau, brings a great deal of expertise to this session as well, with over 21 years of market research experience and 14 years in the trade exhibition industry specifically.

All sales professionals within the exhibition and event industry are encouraged to join the Training Day. A nominal charge of R500 per ticket for AAXO members and R1 000 per ticket for non-members is applicable for this training.

To conclude the agenda for the day and offer a platform for delegates to network with other industry leaders, AAXO will for the first time introduce a one-on-one Speed Networking session for Organisers and Suppliers. A small charge of R250 per person is applicable to suppliers for this Speed Networking session. This is a great opportunity for suppliers to come face to face with potential clients.

Following the enormous success of AAXO’s inaugural Exhibition Organiser Training Day that took place in Johannesburg on 10 February 2016 which also included the official launch of AAXO, the training events hosted by AAXO have been extremely well-received, developing a reputation as exciting events which are not to be missed by anyone who wants to keep their finger on the pulse of the African exhibition sector.

With details regarding AAXO’s Exhibition Industry SleepOut now being released, it is set to be an exciting two months for AAXO’s members and the greater exhibition industry as a whole. Coinciding with Global Exhibitions Day, the Exhibition Industry SleepOut will involve a gathering of the industry’s most dynamic thought leaders for a Soup and Bread get-together at the Dome in Johannesburg on 7 June 2016. After spending the night and enjoying coffee and donuts on the morning of 8 June 2016, guests will participate in a webinar hosted in conjunction with the Global Association of the Exhibition Industry (UFI).

Carol Weaving, Chairperson of AAXO explains, “On the back of the raging success of all of the events that AAXO have hosted since our launch, we are excited to be hosting this Training Day and Exhibition Industry SleepOut as part of our drive to equip organisers with the tools, skill set and network required to host successful exhibitions.” She adds, “We have been working hard to use AAXO as a platform to advocate for the needs of organisers and will continue to develop opportunities such as the Training Days to enable our members and the larger industry to drive growth.”

Don’t be left out of AAXO’s fantastic Exhibition Organiser Training Day on the 18th of May – tickets are selling out fast so book your tickets today in order to avoid disappointment!

AAXO is proudly affiliated with the following global partners: UFI, IAEE, SISO, SAACI, TBCSA AND AEO.

For more information on AAXO or the Exhibition Industry SleepOut to take place in June 2016 visit www.aaxo.co.za or contact Cindy Wandrag on 011 549 8300 or at info@aaxo.co.za.

All membership inquiries, including a full list of membership benefits and information on how to join can be directed to members@aaxo.co.za.

AAXO gratefully acknowledges the following sponsors for the Training Day: Sandton Convention Centre, Scan Display and Jay Kay Pro.

Decorex Cape Town: A One-Stop Shop For All Things Home

Providing everything the homeowner needs to renovate, restore, build or decorate, Decorex Cape Town, which takes place from 29 April to 2 May at the CTICC, is an event not to be missed by anyone interested in creating a beautiful home.

Themed ‘Take it Home, Make it Home’, South Africa’s premier décor, design and lifestyle exhibition promises something for everyone, be it requirements for DIY or decorating, for building or furnishing, for creating a state-of-the-art kitchen or a blissful bathroom.

Produced in association with Home Fabrics, this year’s coveted Designer Spotlight showcase has been awarded to Adriaan Lochner. Drawing on the very latest textile and wallpaper collections from Home Fabrics, the well-established Salt River based designer will dress his dedicated space in a “transitional-eclectic” style. “I’m not one for labels, but I’d call it a style that is at once elegant and timeless but that also incorporates and merges different cultural influences,” he says.

decorex cape town furniture shop

For the second year running, four of Cape Town’s top kitchen designers will participate in the Franke ‘Heart of the Home’ Kitchen Design Project. Sponsored by one of the world’s leading kitchen-systems suppliers, these refined culinary zones – by Gardner Interior Concepts, Holly Wood Kitchens & Furniture, Milestone Kitchens and Beyond Kitchens – will showcase visionary kitchen design and materials, bringing new definition to the phrase ‘heart of the home’. “We are pleased to be affiliated with Decorex for a second year,” says Clinton Soutter, National Sales Manager for Franke SA, who describes the show as “a designers’ hub, offering the homeowner an array of inspiring new ideas and the latest in trends.”

Kitchens by decorex cape town

decorex cape town kitchen decors

Caesarstone will be bringing their all new and exciting stand, themed Collaborations, to Decorex Cape Town. The stand will feature several prominent collaborations the brand has initiated with top design brands including Japanese design firm, Nendo, London-based designer, Phillipe Malouin, and international design trendsetter, Tom Dixon. “While we relish our collaborations with the biggest international designers, we also wanted to showcase a collaboration closer to home,” says Caesarstone South Africa’s marketing director Trevor King. While Caesarstone’s collaborations with designers yield exciting, new innovations in how Caesarstone surfaces are used and applied, King wants to tap into the everyday collaboration between a homeowner and designer.

Always a guaranteed crowd-puller, the Plascon stand is where Capetonian visitors will get their first look at the much-anticipated Plascon 2016 Colour Forecast. The paint giant, who has sponsored the show since its inception 23 years ago, uses Decorex as its annual showcase for the colour trends of the forthcoming season, which, hints Plascon’s Colour Manager Anne Roselt, focus on “an increased environmental awareness” this year.

Plascon 2016 Colour Forecast

Inspired by the success of the Mancaves and Manscapes features of previous years, the boys are back at Decorex again – only this time they get to create the living space that best portrays their personality. Sponsored by Natural Stone Warehouse, suppliers of everything from Travertine tiles and cladding to quality marble and mosaics, the Top Man showcase will see four local male celebrities each paired with a designer, who will interpret the former’s unique style in the ultimate ‘men-only’ room setting. The celebrities in question: well-known TV presenter, singer, voice-over artist, MC, model and actor, Katlego Maboe (paired with Matthew Bater from Warisan); four-time World Surfski Champion, entrepreneur and speaker, Dawid Mocke (who will be working with Jeanne Louise from Shipwreck Furniture); pro trainer to the stars, Bruce Benjamin (whose personality will be given design interpretation by Silvio Botello of Quanto E Bello Furniture Designers); and keen surfer Dene Botha, a model, entrepreneur, TV presenter and founder and MD of youth motivation platform, Pride Factor (Who will be teaming up with Jann Cresswell-Turner of Ma Maison). Public and corporate proceeds from this exciting installation will go to the charity of the celebrity’s choosing. Visitors are invited to vote for their favourite “Top Man” and, just by donating, a lucky participant stands a chance to win Natural Stone Warehouse tiles to the value of R30 000.

The now-trending look for interiors, both locally and internationally, is a well-edited space that is layered but not cluttered, with a mix of quality high-end and store-bought pieces. Appropriately called ‘The Considered Home’, this is a look that, at its core, is about quality over quantity. At Decorex Cape Town, visitors are invited to step inside The Considered Home, an exclusively curated space that will showcase all the elements that make up the style using products that are on offer at exhibition.

Decorex Durban

African décor, too, currently pulsates high on the global style radar with organic textures, rich hues and exotic patterning evoking the warmth of the southern-hemisphere sun and the wealth of the land’s flora and fauna. With concept and colours drawn from the rhythm and beauty of the Mother Continent, the African-inspired Trend Pods will showcase the design genius of its awarded decorators, Nicky Tyers, a well-established interior designer whose consultancy, Lion & Tyers, is based in Wynberg, Cape Town, and Dorothy van’t Riet, whose eponymous design and décor consultancy is based in Johannesburg but has wide experience in Africa. Both designers will use their allocated spaces to display their own unique interpretations of a theme that is reassuringly close to home.

decorex cape town designers

Premiering at Decorex Cape Town, Picture Africa at the 100% Textile pavilion is another showcase for contemporary design with a unique African perspective. Giving visitors an evocative taste of what’s to come at 100% Design South Africa, which runs alongside Decorex Joburg 2016. This installation celebrates the relationship between photography and textiles, exploring the union of these two powerful mediums and the impact they have on design in Africa. Expect a kaleidoscopic amalgamation of the joyous, clashing and colourful textiles of the Mother Continent and the vibrant street and studio photography that encapsulates the spirit and energy of contemporary African life.

In addition to the above, the Cape Town show boasts a number of other firsts, including the Décor & DIY Theatre, a series of talks and interactive advice-sharing platforms that will arm visitors with an arsenal of fresh decorating know-how. Alternatively, pull up a chair at #DecorexHotSeats, where 10 specially selected Decorex Ambassadors will each choose their favourite locally made chair. Follow the #DecorexHotSeats campaign to join the fun and WIN.

There’s also plenty on offer for those seeking a vibrant shopping experience featuring all things artisanal. The popular Craft + Create Market, which takes place in the main foyer area of the CTICC and includes live music and craft beer, is an eclectic collection of uniquely exclusive, handcrafted lifestyle products. For the first time, it also includes a Maker’s Corner Hosted By SA Maker Collective. Showcasing the very latest in DIY technology and techniques to customise your home and workplace, the fun, hands-on experience offered at this Decorex highlight will encourage you to upgrade from consumer to maker.

And, of course, for those seeking sustenance – or simply the chance to rest shopping-weary legs – Decorex Cape Town caters admirably to all tastes, with everything from the The Pantry, where gourmet takeaway goodies are on offer, to the sophisticated Pierre Jourdan Bubbly Bar, where lingering over a plate of charcuterie, washed down with a flute of Franschhoek’s finest, is encouraged.

The innovative new Build Bar, a blue blocking-themed restaurant is where home-improvers are invited to sit back and enjoy a boerie roll or burger washed down with a thirst-quenching beer. And coffee aficionados will be well catered to at the Gap Coffee Bar, the perfect spot to either grab a quick on-the-go cuppa or to take a load off and enjoy a bite to eat in the relaxed seating area while you contemplate what to buy next.

A combination of beautiful inspiration and clever ideas, as well as fun interactive installations and delicious eats make Decorex Cape Town the ideal place to visit with a group of friends – or even the whole family. For a great day out, don’t miss Decorex Cape Town 2016, a one-stop shop for anyone intent on turning their house into a home.

Decorex Cape Town details:

Decorex Cape Town: 29 April – 2 May 2016
Time: 10am to 7pm daily (6pm Monday)
Trade Day: 29 April
Ticket prices: R85 for adults; R75 for trade, pensioners and students; R20 for kids under 12
Venue: CTICC

For more information:

E-mail: decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Cape Town forms part of the Decorex SA portfolio and is owned by Reed Exhibitions.

Decorex And Franke Redefine The Heart Of The Home

Few would deny that, when it comes to kitchens, a new era has dawned. No longer relegated a purely utilitarian role where food storage and preparation take place, kitchens have become the spaces in the home where friends and family gather and memories are made. It is fitting, then, that the theme for this year’s Franke Kitchen Design Project at Decorex is “Heart of the Home”.

Sponsored for the second year running by Franke, one of the world’s leading kitchen-systems suppliers, the refined culinary zones on show at Decorex Cape Town, which kicks off on 29 April at the CTICC, will showcase the very latest in visionary kitchen design and materials.

“We are pleased to be affiliated with Decorex SA for a second year,” says Clinton Soutter, National Sales Manager for Franke South Africa, who describes the show as “a designers’ hub, offering the homeowner an array of inspiring new ideas and the latest in trends.” He adds, “The Decorex platform enables the consumer, interior designer and architect to engage with both the Franke brand and its customers in one place.

“Focused on giving kitchen companies a platform by which to demonstrate to these key players – the consumer, interior decorator and architect – what is possible in modern-day kitchen design, the Franke sponsorship and its partnership with other large industry suppliers allows kitchen companies to participate in and experience the tremendous draw of the show and the awareness it brings for one’s brand,” Soutter continues.

One such company is Holly Wood Kitchens & Furniture, a Retreat-based manufacturer that has been pioneering the open-plan kitchen for over 17 years. Says Holly Wood’s Vince Muir: “Decorex’s Franke “Heart of the Home” Kitchen Design Project gives us the chance to showcase what our designers are truly capable of. We’ll be able to incorporate ideas that we’ve gathered over the past year into the manufacture of our ‘dream’ kitchen. It also provides the opportunity to get direct feedback from the public as well as to interact with architects, designers and developers all under one roof.”

decorex sa kicthen furniture

According to Muir, the growing number of reality cooking shows on TV has resulted in more family members getting involved in the kitchen. “I’ve also noticed designers increasingly incorporating open shelving for the display of attractive cookware, as well as the clever use of LED lighting to enhance the mood of the kitchen at night. As far as materials are concerned, light marble is being featured more frequently as is wood, to subtly add emphasis to key design features.”

Another Decorex exhibitor is Milestone Kitchens, who will use the Cape Town show as a platform for the display of its innovative Kitchen In A Cupboard. “Smaller homes mean less space for food preparation and, for many, that large place once reserved for expensive countertops has given way to cost-cutting and convenience. In places like Asia, where space comes at a premium, apartments are being built without any kitchens at all,” says Milestone’s Silvia Miles, who hopes to give visitors to Decorex Cape Town the opportunity to experience the many benefits of a freestanding kitchen.

decorex cape town kitchen decors

When it comes to trends, Miles is convinced that kitchens are evolving towards simplicity. “Clutter is no longer a prerequisite for an extraordinary space. I expect the idea of having kitchen units that are freestanding will become ever more appealing as a result of their exceptional fluidity,” she says.

Echoing Miles, Patrick Gardner, another exhibitor in Decorex’s Franke “Heart of the Home” Kitchen Design Project, believes that the evolution of the modern family lifestyle has contributed to the changing role of the kitchen: “The only real opportunity today’s families get to spend quality time together is while preparing dinner. For this reason, great emphasis is placed on including the kitchen in the rest of the house’s layout. And, with property prices rising and properties becoming smaller, more and more we’re seeing walls coming down and homes being opened up.”

Finding new ways to optimise space is key to modern kitchen design, adds Gardner. “Ingenious pantry pullouts, new versions of the lazy Susan, drawer inserts, wall-hung utensils, flap-down options… all ensure no space goes to waste in the efficient kitchens of today,” he says, hinting that Gardner Interior Concepts will use Decorex Cape Town to showcase a kitchen that blends classic and contemporary ideas, with a twist: “We want to encourage customers to embrace both past and present trends, which we believe will yield something more balanced in the future.”

decorex 2016 interior design

“High-gloss Caesarstone combined with sleek finishes, think hidden appliances and soft-close systems with a complete absence of door handles, is the look for trending kitchens in 2016,” maintains Graham Claydon of Beyond Kitchens, the fourth exhibitor in the Decorex Franke “Heart of the Home” Kitchen Design Project. The Table View-based company, which has 10 years experience in the kitchen manufacturing business, will use the Cape Town show to display one kitchen in a range of finishes, representing what can be done according to a specific budget, be it affordable or high-end.

decorex cape twon south africa kitchen decor trends

Visitors to Decorex Cape Town will also be treated to the very latest product ranges from Franke. “This year we will be launching our new Specialist Range,” says Soutter, who explains: “Each sink – be it a traditional favourite or a trendy new design – has been carefully selected to ensure that customers find the ideal fit for their cooking styles, personal styles and lifestyles. The new range includes a number of sinks which have multiple installation methods, from inset to flush-mount to slim-top and under-mount, giving one the freedom to select the option best suited to his or her specific kitchen design and tastes.”

To see Franke’s brand-new Specialist Range, not to mention the very latest in kitchen cabinetry, appliance and product design, don’t miss Decorex Cape Town 2016. For more information visit www.decorex.co.za.

Decorex Cape Town details:

Decorex Cape Town: 29 April – 2 May 2016
Time: 10am to 7pm daily (6pm Monday)
Trade Day: 29 April
Ticket prices: R85 for adults; R75 for trade, pensioners and students; R20 for kids under 12 Venue: CTICC

For more information:

E-mail: decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Cape Town forms part of the Decorex SA portfolio and are owned by Reed Exhibitions.

Stellar Design Cast Lined Up For Decorex Cape Town

In line with its firmly entrenched reputation as the Mother City’s premier décor, design and lifestyle show, Decorex Cape Town promises a thrilling line-up of design brilliance, including both established names and exciting emerging talents to watch.

Amongst those exhibitors who’ve firmly earned their designer stripes is interior designer Adriaan Lochner, whose Salt River-based firm has been awarded the prestigious Designer Spotlight showcase at Decorex Cape Town, which takes place from 29 April to 2 May at the CTICC.

“The challenge for me is to work within a limited budget, proving to visitors that it is possible to creatively combine large swathes of inexpensive fabric with small quantities of high-end ranges to affordably create the required look and mood,” explains Lochner, who will collaborate with leading local textile house, Home Fabrics, on his stand.

Adriaan Lochner Decorex Cape Town

While Lochner’s design style is defined by its unique ability to be at once elegant and timeless, it also incorporates different cultural influences, something visitors can expect to see more of in the Decorex Trend Pods showcase. Spaces designed exclusively to mark the turning point in Africa’s design identity, this brand-new feature will encapsulate the innovative yoking of high-tech, high-end design with traditional low-tech African craft, fusing them with an extremely original, courageous, soulful and sensitive – even sexy – interior decorating execution.

At the forefront of the task of defining a new African design language are Nicky Tyers, a well-established interior designer whose consultancy, Lion & Tyers, is based in Wynberg, Cape Town, and Dorothy van’t Riet whose eponymous design and décor consultancy is located in Parkmore, Johannesburg, but who has wide experience in Africa.

“African design has unique sculptural and natural influences and relies on both artisanal skills and unusual materials. With this in mind, my Trend Pod showcase will recreate the modern explorer’s atelier, drawing on natural elements such as exotic timbers, rare crystals, sculptural plants and indigenous textiles,” says Tyers.

Decorex Cape Town Nick Tyers

Equally awed by the Mother continent, designer Dorothy van’t Riet has drawn inspiration from the colourful markets of Kigale and the art and craft of Rwanda for her Trend Pod stand. “I am particularly fascinated by the unique geometric patterning and black and white motifs of the traditional Imogongo, an art form unique to Rwanda,” she says.

Decorex Cape Town Dorothy vant Riet

Jeanne-Louise Lamont, meanwhile, is one of the designers appointed a stand on the all- new Top Man by Natural Stone Warehouse showcase in which four local designers have each been tasked with interpreting the character of a male celebrity in the ultimate “men- only” room setting. Appropriately, Lamont, who has been paired with four-time World Surfski Champion, entrepreneur and speaker, Dawid Mocke, will draw on the colours and materials of the ocean for her feature stand. “Dawid is a man of the sea and as such, requires a space that is calm and contemplative, simple, beautiful and robust,” she says, explaining that she’ll use furnishings crafted by Nic Kruger’s Knysna-based Shipwreck, a business that fashions unique pieces from salvaged boats.

Local designer Petra Vonk’s creative studio is sponsoring the VIP/Media lounge at Decorex Cape Town, adjacent to which will be her showcase stand. “We’ll dress the lounge in items from our in-house furniture range, while our stand will showcase our craftsmanship, innovation and a few of our favourite things. Here, we’ll be looking to create a fusion of old and rare, new and modern, and natural. Materials such as twine, wood, Perspex, copper, leather, wool, velvet, steel, glass and mesh will have a strong presence,” she says.

Decorex Cape Town Petra Vonk

“Cape Town has a remarkable pool of design talent and we are privileged to showcase some of the province’s leading lights at Decorex 2016,’ says Sian Gutstadt, Portfolio Director of Decorex SA. “In keeping with its brand-new theme, ‘Take it Home, Make it Home’, Decorex Cape Town promises to bring design-hungry visitors more inspired ideas than ever.”

Decorex Cape Town details:

Decorex Cape Town: 29 April – 2 May 2016
Time: 10am to 7pm daily (6pm Monday)
Trade Day: 29 April
Ticket prices: R85 for adults; R75 for trade, pensioners and students; R20 for kids under 12
Venue: CTICC

For more information:

E-mail: decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Cape Town forms part of the Decorex SA portfolio and is owned by Reed Exhibitions.