Tag Archives: Decorex Joburg 2016

Decorex Joburg 2016 A Big Hit with Gauteng Home Lovers

An exciting new theme, a third successive 100% Design South Africa and an impressive line-up of local and international talent were just some of the attractions that saw décor and design devotees congregate in droves at Decorex Joburg 2016.

With 7 halls, over 22 000sqm of exhibition space and featuring more than 700 exhibitors showcasing the best in décor, design and homeware for five design-fuelled days, Decorex Joburg, which took place over the Women’s Day long weekend, saw some 53 000 visitors converge on the Gallagher Convention Centre in Midrand.

Visitors converge on the Gallagher Convention Centre in Midrand

“The size and influence of Africa’s premier décor, design and lifestyle exhibition is certainly growing every year, demonstrating Decorex SA’s vision of offering both members of the public as well as trade visitors a comprehensive showcase of both local and international décor and design,” says Sian Gutstadt, Portfolio Director of Decorex SA.

Gutstadt notes that the 2016 show’s design offering was immensely enhanced by its popular sister exhibition, 100% Design South Africa. “Offering a carefully curated mix of top-drawer products from leading designers, all of which keep the beauty of high-end, original design the uppermost focus, this important show, which took place alongside Decorex Joburg for the third time this year and is exclusive to the Johannesburg exhibition, plays a significant role in nurturing new talent and growing the industry,” she explains.

Highlights of Decorex Joburg 2016
This year’s Designer Spotlight presented the striking fruits of a collaboration between Claire Clarke of By Dezign Interiors and leading local textile house, Home Fabrics. The stand featured a magnificent pergola daybed, plenty of geometrics, chunky textures and an eye-catching trellis design on the ‘ceiling’ and a magnificent gold vinyl floor, the likes of which had not yet been seen in South Africa.

Designer Spotlight

The vivacious prints, artifacts and designs of the subcontinent were the focus of the Designer Trend Pods installation, a brand-new showcase that saw a pair of leading Joburg decorators, Karen Richards of K Interiors and Elisha Annandale of Décor Identity, present their interpretations of the African aesthetic in interiors.

Designer Trend Pods

Paint giant and Decorex co-headline sponsor, Plascon gave visitors a privileged first look at the much-anticipated Plascon 2017 Colour Forecast, where the prevailing themes were drawn simultaneously from both the digital and natural worlds. Plascon also announced their colour of the year, ‘In the Mood’, a neutral colour that works well both indoors and outdoors.

Plascon 2017 Colour Forecast

And, as patron of Decorex Joburg, “The Godfather of South African design” himself, Stephen Falcke, used the platform given to him at the Joburg show to flaunt the signature style that has made his impeccably proportioned interiors world famous.

Impeccably proportioned interiors

Located in the Kitchen, Dining & Entertaining Hall, the sensory-led Whirlpool Sensing the Difference Theatre which boasted cooking demos accompanied by table styling sessions.

Caesarstone’s collaboration stand caught the eye of visitors, showing off the diversity of surfaces both in kitchens and bathrooms. The collaboration stand showed off their work with British designer Tom Dixon.

Caesarstone’s collaboration

Visionary design, cutting-edge materials and new-age technologies, meanwhile, came together in the Franke ‘Heart of the Home’ Kitchen Design Project, sponsored for the second year running by one of the world’s leading kitchen-systems suppliers. Here, four of Joburg’s top manufacturers; Milestone Kitchens, Lifestyle Kitchens, Kraftmade Kitchens and Eurofit Kitchens & Cupboards presented a riveting display of kitchen design brilliance themed around the ‘Heart of the Home’.

Franke ‘Heart of the Home’ Kitchen Design Project

The exciting new #DecorexHotSeats campaign, in partnership with Sunday Times Neighbourhood, proved another crowd-puller. Ten exclusive Decorex Ambassadors each flaunted the chair of their choice from a curated collection of locally available and homegrown designs and visitors were encouraged to join in the fun by posting social media in order to stand the chance of winning a prize worth R15 000 from Belgro.

#DecorexHotSeats campaign

Strong and confident masculine-style decorating dominated Hall 4, where Top Man by The Tile Gallery took centre-stage. This showcase feature saw four of the country’s leading men paired with a top local designer, who then interpreted each one’s idiosyncratic style in a specially dedicated men-only space. Actor, MC, songwriter and front man of local rock-indie-electro band, The Graeme Watkins Project, Graeme Watkins, was designed an eclectic space styled on a “vintage tech” theme by husband-and-wife design team, Rolf and Ivette Bockermann of Bockhaus Designs. Lesego Shika of The Design Café, meanwhile, adopted a “less is more” approach to the stand she created for popular former radio DJ and self-styled “vlogger” (video blogger), Ian Fraser – or Ian F, as he is typically known. Interior Stylist Zimkita Sidumo, director of Blaque Pearl Lifestyle, remained true to her trademark “recycle, repurpose and reupholster” ethos in her stand for professional freestyle motocross rider, Brendan Potter. And designer Musa Luthuli of Mus-Lin Interiors and Renovations put his “modern classic-meets-avant-garde decorating approach” to work on the ultimate “man cave” he created for DJ, producer, remixer and self-confessed music junkie, Mark Stent.

Top Man by The Tile Gallery

What’s more, by voting for their favourite “Top Man” and donating towards the charity of that celebrity’s choosing, one lucky visitor won tiles from The Tile Gallery to the value of R30 000. In addition, the winning Top Man, Mark Stent, not only received an additional contribution of R5 000 from Decorex SA to his charity, Afrika Tikkun, but also won a Big Green Egg and the opportunity to have a celebrity chef prepare a delicious meal for him and his friends to the value of R28 000.

In the Build & Plan Hall, the interactive Builders DIY Theatre, sponsored by Builders, was where the country’s foremost home-improvers were on hand with advice, tips and tricks for those hooked on drilling, hammering and sawing.

Builders DIY Theatre

The Pantry, meanwhile, combined an electric market atmosphere with a tantalising array of takeaway gourmet goodies and mouth-watering delicacies, not to mention indulgent pamper products designed with the sole intent of feeding the soul.

Finally, The Ballroom was a fitting setting for this year’s Art Gallery, where original works from a selection of the country’s top creative talents were on display.

And, from the sophisticated Pierre Jourdan Bubbly Bar to the unique indoor Wine Garden and the casual Illy Coffee Deli, there was also no shortage of dining and drinking venues to keep the show’s many visitors happily satiated.

Pierre Jourdan Bubbly Bar

STAND-OUT STANDS
An all-star group of industry judges selected the top stands at the exhibition, with awards handed out an exhibitor function on the 6th of August at a champagne breakfast.

The judges gave ‘Excellence’ awards to a number of other high-end exhibitors, credited with setting the scene for trend-forward South African design. These were: SA Homeowner by Joseph Avnon Interiors, Plascon, The Designer Spotlight by By Dezign Interiors and Home Fabrics, American Shutters, Franke, Blue Bay Lifestyle Furniture, Frank & Daniel, Senoform for Seno SA, Siemans and Kohler

The prestigious Best Stand Awards were awarded to:

FRANKE ‘HEART OF THE HOME’ KITCHEN DESIGN PROJECT’S DESIGN AWARDED BY FRANKE: Kraftmade Kitchens & Eurofit Kitchens

THE TOP MAN DESIGN AWARD: Bockhaus Designs

BEST BATHROOM & TILES STAND AWARD: Womag

BEST NEW COMER AWARD: Avnex

MOST INTERACTIVE STAND AWARD: Neolith

BEST CRAFT & CREATE STAND: Pelo & Art

BEST COOKING & CUISINE STAND: The Tea Merchant

BEST EXHIBITOR MARKETING AWARD: The Big Green Egg SA

BEST BUILD & PLAN AWARD: Plantation Shutters

BEST KICTHEN & APPLIANCES AWARD: Caesarstone

BEST DÉCOR STAND AWARD: The Considered Home presented by Decorex SA in association with the GoodWood Co.

THE BEST SMALL STAND AWARD: Blaw Design

THE BEST OVERALL STAND ON SHOW AWARD: Belgotex

Awards

“Johannesburg and its surrounds has a remarkable pool of design talent and we were privileged to showcase some of its leading lights – both established names and exciting emerging talents to watch – at Decorex Joburg 2016,” concludes Gutstadt.

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

South African Celebs Man up at Decorex Joburg 2016

Everyone is talking about him. He is a man of style and substance, as comfortable at a rugby match as he is at a gallery opening. Able to navigate any social setting, he is informed, intriguing and very much in vogue. He is the new male ideal – the Renaissance man – and he is being celebrated in all his well-groomed glory at Decorex Joburg 2016.

While the masculine decorating trend has, in the past, been admirably acknowledged at Africa’s premier décor, design and lifestyle exhibition, this year it is reinvented with all the personality and pizzazz that defines new-age metrosexual decorating.

Sponsored by The Tile Gallery, suppliers of everything from Travertine tiles and cladding to quality marble and mosaics, the all-new Top Man showcase promises to be a major crowd-puller at Decorex Joburg, which kicks off on 5 August and runs for five days until 9 August, at the Gallagher Convention Centre.

From the eclectic to the contemporary, the Top Man feature will showcase spaces inspired by this style-savvy modern man – ones that are a far cry from the bachelor pad or lad’s lair of old. One hundred percent “man made”, this exclusive feature sees four local male celebrities each paired with a prominent designer, who will interpret the former’s unique style in the definitive masculine space.

The celebrities in question cover the gamut of South Africa’s most recognisable modern men: actor, MC, songwriter and front man of local rock-indie-electro band, The Graeme Watkins Project, Graeme Watkins; DJ, producer, remixer and self-confessed music junkie, Mark Stent; professional freestyle motocross rider, Brendan Potter; and popular radio DJ and self-styled “vlogger” (video blogger), Ian Fraser.

Graeme Watkins burst onto the South African music scene in 2009, when he pushed through to the top three in season five of M-Net Idols. In early 2010, after forming his eponymous band and becoming a regular on the SA gigging scene, he was snapped up by top local TV soap opera, Rhythm City for what was initially to be a brief appearance, but soon became a permanent role. When describing his personal decorating style, Watkins says, “I love vintage elements within a clean-edged modern environment. I’m also very passionate about supporting locally designed, sourced and crafted products. And, I’m a complete and utter tech junkie.”

Actor, MC, songwriter and musician, Graeme Watkins

Watkins is partnering with husband-and-wife design team, Rolf and Ivette Bockermann of Midrand-based Bockhaus Designs. “Because Graeme loves both vintage elements and modern technology, we’ve devised a scheme that we’re calling ‘vintage tech’,” says Ivette. “We’ll be breathing new life into older pieces, and combining these with industrial metal, raw wood and natural leather. We’re hoping to show visitors that, with good craftsmanship, old items can be beautifully upcycled, and that simple yet sophisticated masculine style decorating is not just for men – it can be appreciated by everyone.”

Rolf and Ivette Bockermann of Bockhaus Designs

Hailing from the City of Gold, Mark Stent’s love affair with house music began in his early teens and led to an insatiable obsession with the art of mixing and blending beats. In demand at prestigious clubs all over the country, Stent – who is hailed “the world’s strongest DJ” thanks to his background in competitive bodybuilding – made his international debut at F1 Grand Prix opening parties and at London’s famous Mass Club, and has since enjoyed billing alongside industry greats, such as Maxi Jazz, Fatboy Slim and Chris Lake.

DJ, producer and remixer, Mark Stent

Designer Musa Luthuli of Mus-Lin Interiors and Renovations has been tasked with creating the ultimate “man cave” for Stent. “While I am a firm proponent of the modern classic-meets-avant-garde decorating approach, ultimately, I believe that we all have a very unique personal style of expression when it comes to both home décor and fashion,” says the Sandton-based designer. “I hope to offer visitors to the expo an opportunity to find that expression. I want to show them that it’s okay to be different!”

Musa Luthuli of Mus-Lin Interiors and Renovations

One of South Africa’s few professional freestyle motocross athletes, 25 year-old Brendan Potter is currently ranked third in the country in the sport of FMX. “Freestyle motocross has presented me with some once-in-a-lifetime opportunities, and because of this sport, I have been able to travel abroad and meet amazing people, all with a common love of FMX,” says Potter. “I hope to grow more into the sport and to take my career as far as my opportunities allow.” When describing his personal style Potter says” After a long day there’s nothing better than enjoying down time in a comfortable space. I Would rather be at home on a Saturday evening than out partying – can wake up earlier on Sunday and go riding”

Freestyle motocross pro, Brendan Potter

For his Top Man showcase, Potter will work with designer Zimkita Sidumo, who, together with fellow interior stylist Siyabesho Thutha, helms Blaque Pearl Lifestyle, a fully integrated interior, décor and design company focused on providing clients with a bespoke service that blends design and lifestyle. “Because Siyabesho and I both have financial backgrounds, we are always very prudent when working with clients’ budgets,” says Sidumo. “We want to encourage visitors to Decorex Joburg to recycle, repurpose or reupholster instead of simply buying something new. Ultimately, we want to prove to them that the idea that interior design services are the privilege of a select few is a complete misconception.”

Zimkita Sidumo of Blaque Pearl Lifestyle

DJ Ian Fraser or Ian F, as he’s popularly known in the entertainment industry, has spent two decades in radio, 14 of those famously at 5FM. Says the passionate music man: “My decorating style is simple, functional and quite masculine, but also robust enough to withstand the wear and tear of three children.” Fraser, who, these days, is a full-time vlogger (video blogger) at IanF Live, describes himself as “messy, creative and always positive”, and cites his Eames chair as his favourite furnishing.

Radio DJ and “vlogger”, Ian Fraser

Lesego Shika of The Design Café has been assigned the task of creating the ultimate “man’s space” for Fraser. Shika, whose Joburg agency focuses on both interior and landscape design, says she will be bringing a “less is more” approach to an “eclectic scheme” fashioned specifically to Ian’s decorating tastes. “While Ian’s favourite piece of furniture – his Eames chair – will set the mood for the stand, this will certainly not be your conventional all-leather, heavy brown set-up,” she explains. “There will be accents of Ian’s chosen colours – blue, orange and red – and, because he is a true gadget junkie, we’ll include functional furnishings that play up his tech toys.”

Celebrity credentials aside, however, what’s arguably the best thing about the Top Man feature is the fact that public and corporate proceeds from this exciting installation will go to the charity of each celebrity’s choosing. What’s more, by voting for their favourite ‘Top Man’ and donating towards his earmarked charity, visitors stand the chance of winning tiles from The Tile Gallery to the value of R30 000. And the Top Man with the most funds raised will receive an additional R 5 000 from Decorex SA for his chosen charity, plus the chance to win the sought-after Big Green Egg and a dinner cooked for him and his friends by a mystery celebrity chef, a prize worth R28 000!

Don’t miss the new Top Man feature at Decorex Joburg 2016 – four very unique designer-approved spaces, some for work, some for living and some for pure play, but all guaranteed to dazzle visitors with a charm as diverse as the personalities who have inspired them.

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.