Making sure you get the most out of the expo that your business is exhibiting at comes down to making sure that sales happen. It’s no secret that majority of the time, people buy into you as the brand representative before they buy into your product or service.
Here are our top 3 tips to help you sell yourself to potential customers:
1: Have a friendly chat
It comes down to a simple conversation – no hard sell – just talking and more importantly, listening to what the customer says. People are more receptive to engaging with you if you connect with them and talk about them, not you. It can often seem difficult at first to not actively sell how great your product is and why you love what you do, but with a bit of practice, you will find it becomes second nature to engage the customer with the confidence that it will turn into an opportunity for you to sell your product or service.
2: Watch your body language
Making eye contact, not fidgeting, and remembering to smile are all indicators that you are interested in what your potential customer is saying. It’s these subtle cues that are often pivotal in making the sale.
3: Offer solutions
After listening to what the potential customer has said and asking the right questions, you should be able to start thinking about how you can make that person’s life easier with your solutions. In a competitive marketplace, customers value a personal connection with a supplier they can trust to have their best interests at heart. Keep notes of your conversations so that you can follow up after the event.
Whether it’s only you or a big sales team who will be representing your brand at an expo, make sure to set clear sales goals before the event to get the most out of the exhibition.