Africa Travel Week to deliver Hosted Buyer Programme

The first Africa Travel Week taking place in Cape Town from April 28 – May 3 is set to deliver hundreds of buyers with proven intent of placing travel business within Africa.  They will come from 40 countries and are being fully Hosted by the organisers of WTM Africa, ILTM Africa, and IBTM Africa.

“We believe the intense scrutiny of the qualification process, the investment in Africa’s tourism industry and the sheer volume of business opportunities provided to this continent as a result of all three events together in one week, is unprecedented.  We have also focused on delivering first time buyers into the mix because this will bring new business to our exhibitors,” commented Carol Weaving, Managing Director Thebe Reed Exhibitions.

Pre-qualification for Hosted Buyers is rigorous to ensure that everyone has proven business to place.   Once qualified, they will meet with suppliers of their choice at each of the events and are expected to undertake some 12,000 pre-scheduled, targeted business meetings.  In return, Thebe Reed will provide travel and 4 or 5 star accommodation, as well as onsite education sessions and thought provoking Keynote sessions.  At the same time, all those involved in the programme can attend the many networking events.  Exhibitors will not only have their business diaries full of these appointments, but they will also be able to socialize with buyers at some of Cape Town’s prestigious venues all of whom will also benefit from both exhibitors and buyers being onsite.

Africa Travel Week will also play host to the world’s media with some of the top Travel Editors from China, USA, UK, South America, Germany, India, Brazil, Japan as well as more than 50 of Africa’s travel media also attending.

“Africa Travel Week is set to provide the travel industry with a new event that focuses on consumer travel, luxury travel and business travel, where every aspect is dedicated to delivering real business opportunities in a focused way over a period of a week.  We have also hosted many Editors of the world’s top consumer travel publications including Financial Times (UK), Conde Nast from India, China, UK and the US, Travel + Leisure (US),  Japan’s CREA Traveller, Panrotas (Brazil), Sunday Times (UK), and Traveller’s World (Germany) among others. Many of these key Editors will also be adding pre and post tours to their visit enabling further promotion of the continent to their readers when they return to their desks.  We are also expecting many local and regional African media to attend with a very good response so far,” says Carol.

“All of our stakeholders will receive the service that is expected of the global brands presented during Africa Travel Week and Thebe Reed is dedicated to providing an experience that will enhance their business objectives over a week at the CTICC,” concluded Carol.

Africa Travel Week are:

  • ILTM Africa 28 – 30 April 2014
  • IBTM Africa 28 – 30 April 2014
  • WTM Africa 2 – 3 May 2014

For more information on each of the Africa Travel Week events, please visit

We also invite you to like WTM Africa’s facebook page and ILTM’s facebook page and join us on twitter using the #’s below:

  • WTM Africa @WTM_Africa #wtmafrica
  • Africa Travel Week @africatravelwk #africatravelweek #ATW
  • ILTM Africa @iltm_events #iltmafrica
  • IBTM Africa @IBTMevents #ibtmafrica