All posts by tarryn

Reed Exhibitions and Carol Weaving awards

Reed Exhibitions South Africa has been recognised as a leading events organiser in South Africa with MD Carol Weaving at the helm.

Cementing our name as a leader in the events and conferences industry, we have received a number of prestigious awards this year, and we hope to see more before the year is out.

In the month of August, which is known as Woman’s month in South Africa, our hard working and highly inspirational MD, Carol Weaving, was recognised in the 2018 Standard Bank Top Woman Awards as a finalist for Top Businesswoman of the year.

Cemented as South Africa’s leading and preeminent initiative to honour the achievements and advocate the advancement of gender empowerment, Standard Bank TOP WOMEN celebrates their 15 year anniversary gathering South Africa’s most accomplished businesswomen and organisations accelerating gender transformation in the workplace.

Charting the next success stories of South Africa’s businesses and entrepreneurs, the Standard Bank TOP WOMEN Awards elevate the power and impact of accelerating gender parity by honouring the nation’s finest achievers on Thursday 23 August 2018 at Emperors Palace.

Commenting on the achievement of reaching Finalist status, Carol said, ” I am so pleased to have been nominated for this award. It is a personal passion of mine to empower the woman in my industry to be successful in their own right. The Standard Bank Top Woman awards recognise the hard work and achievement of woman across all industries, and I am pleased to be a part of this initiative.’’

Closely followed on the heels of this award, Reed Exhibitions received recognition as the leader in the events organising industry across Africa from Acquisition International as the Most Outstanding Business Events & Conferences Firm 2018. 

AI Global Media’s Global Excellence Awards are an annual programme, and were launched in 2016 to recognise and reward the firms and individuals whose sustained outstanding performance has seen them leading the way, not only in their own sector or industry, but across the entire global corporate spectrum. The Global Excellence Awards are one of AI’s largest programmes, and as an international publication, the awards have a global scope in terms of the winners.

Not only is Carol running the most successful event organising company in Africa, and launching the highly successful inaugural Comic Con Africa, but she is also recognised as a leader among C-level executives on a global scale. Carol was recently awarded the CEO Today Africa award by CEO Today Magazine

The CEO Today Africa Awards are dedicated to recognising strong and innovative leadership among business leaders operating in Africa – across all key business sectors and industries. 

As the leading event organiser in Africa, Reed Exhibitions is proud to be recognised with these awards, and even more proud to have the incredible Carol Weaving steering the company to higher achievements.

Comic Con Africa 2018 announces their celebrity guests

Comic Con Africa announces Travis Fimmel to appear at the event.

13 August 2018, Reed Exhibitions Africa, ReedPOP and VS Gaming today announced that Travis Fimmel will be attending Comic Con Africa in September.

Travis is best known for his lead role as Ragnar Lodbrok on four seasons of the History Channel’s popular series Vikings. He was most recently seen in a supporting role in the A24 film Lean On Pete, opposite Chloe Sevigny, Steve Buscemi and Charlie Plummer. The film opened at the Venice Film Festival and subsequently played at Telluride and the Toronto International Film Festival.  He will next be seen in Dreamland opposite Margot Robbie and recently wrapped production on Danger Close, a drama based on the real-life events at the Battle of Long Tan during the Vietnam War.

The Australian born actor’s other credits include the romantic comedy Maggie’s Plan starring alongside Julianne Moore, Ethan Hawke and Greta Gerwig. He was also the lead in WARCRAFT for Legendary Pictures/Universal which amassed more than $450 million worldwide. In 2008, he starred opposite the late Patrick Swayze on A&E’s drama series The Beast.

Travis Fimmel joins talent such as Ricky Whittle, Yetide Badaki, Kevin Sussman, Andy Diggle and Chris Sprouse to name a few.

 Comic Con Africa welcomes Big Bang Theory’s Kevin Sussman to the line-up

7 June 2018, Reed Exhibitions Africa, ReedPOP and VS Gaming are very happy to announce the addition of Kevin Sussman – who plays quirky comic bookstore owner Stuart Bloom in the hit series Big Bang Theory – to the list of celebrity guests attending Comic Con Africa 2018.

Kevin is best known for his recurring roles as Stuart in Big Bang Theory and as “Walter” in the comedy-drama Ugly Betty. He has, however, also portrayed the role of “Stevie” in the iconic hit “Wet Hot American Summer”. Sussman’s other work includes “Sweet Home Alabama,” “Hitch”, “Made of Honor”, “the Coen Bros.”, “Burn After Reading’, “Taking Woodstock” and a recurring role on the hit series “Weeds”.

Sussman’s talent is not limited to acting and he has sold projects to SONY, FOX, CBS and Amazon Studios.

International Cosplayer Yaya Han to appear at Comic Con Africa

13 June 2018, Reed Exhibitions Africa, ReedPOP and VS Gaming today announced that the world-renowned cosplayer, Yaya Han, will be appearing at Comic Con Africa 2018.

Yaya has been involved in the cosplayer community for over 18 years and has played a pivotal role in introducing cosplay, as an art form, to a mainstream audience. Yaya Han is one of only a few cosplayers in the world to build a business in this hobbyist community, but even after a decade of success, she strives to stay true to what got her into this field originally – fun and creativity.

To date she has created over 375 personal costumes in every fandom genre, as well as her own original designs. All of this has resulted in her achieving international fame for her cosplaying skills. By doing this Yaya successfully turned her hobby into a thriving business. She has become a household name in the cosplayer community and is a natural fit to take part in the first Comic Con Africa.

For more information about Comic Con Africa and the full list of celebrity guests, including details on autograph sessions please visit:

Reed Exhibitions wins 4 awards at the AAXO Roar awards

Yet again we earn our title as the top exhibition company in South Africa with 4 awards given to 3 of our shows at the 2nd Exhibition Industry Awards Gala Dinner hosted by the Exhibition Industry Alliance, uniting both AAXO and EXSA, working together for the greater good of the industry.

The gold and black themed gala dinner took place at the Ticketpro Dome in a lavish and well organised event for the industry of exhibition organisers, venues and suppliers on Thursday 1st Feb 2018.

100% Design won the award for Best Social Media in 2017 and the award for Best Trade and Consumer Exhibition for under 6000sqm; Decorex SA won the award for Best Trade and Consumer Exhibition between 6000sqm and 12000sqm; International Luxury Travel Market (ILTM) won Best Table Top Exhibition.

“The old adage “once an exhibition person always an exhibition person” still rings true today and the one thing we are known for as an industry is “passion” “tenacity” and a “Can do” attitude.” Carol Weaving’s welcome speech at the awards sum’s up what kind of amazing people we work with.

Congratulations to the teams who make the shows what they are, and make all of us at Reed Exhibitions proud.

For more information on the AAXO ROAR Awards, please visit

No goals, no glory. Setting goals and metrics for your exhibitions.

Did you know that on average marketers invest roughly 45% of the total annual marketing budget into an exhibition, and only 64% of marketers set goals and metrics to measure the success and return on investment for that show?

Measuring the success of your exhibition should form part of your overall marketing strategy when considering booking a stand at a show. Here are some tips on how to set specific goals and measure the success of those goals.

Understand your cost vs return.

How many people are due to visit the show? On average about 5% of the visitors will actually walk through your stand and engage with you. You can work on that number to set goals.

How much revenue is generated by 1 sale? How much are you investing?

So how many sales do you need to secure to make a return on your investment for the show?

Set specific goals with quantifiable results.

Make your goal list comprehensive and try to capture all the value you can get from the show, and make the goals specific and metric driven. For example:

Goal 1: 15 sales written during the show. 12 sales written post-show over 6 months.

Goal 2: 75 leads received during the show. 45 qualified leads received post-show.

Goal 3: Gain media coverage of 3-5 articles or mentions in the top trade titles over the next 2 months.

Goal 4: Identify and recruit at least 7 new distributors or partners.

Goal 5: Build a contact database with at least 100 plus contacts for marketing purposes.

Keep it simple.

During the show ensure you have setup a system to collect the leads, sales and contacts that you wish to obtain, in a simple and time efficient manner. Ensure all the staff are briefed on the goals and how to capture them without causing a bottleneck during peaks times of the show traffic.