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Fraud notice

If you are contacted by someone unknown to you claiming to be from Reed Exhibitions requesting sensitive financial information please exercise caution and do not provide any information to them. Please contact your Reed Exhibitions point of contact directly should you be suspicious of any communication alleging to be from Reed Exhibitions.

A Message from Reed Exhibitions Africa’s Managing Director, Carol Weaving

Reed Exhibitions has been closely monitoring the rapidly changing COVID-19 pandemic. The health and safety of our staff, exhibitors, sponsors, visitors and the population at large is and will remain our highest priority.

Recent developments, including the presidential address made on the 15th of March 2020, placing a moratorium on gatherings of individuals exceeding 100 (one hundred) people as well as the increase in corporate travel restrictions have influenced Reed Exhibitions’ Board of Directors’ to make the decision to postpone the following events:

  • Decorex Durban, which was to take place from the 19th until the 22nd of March 2020;
  • World Travel Market Africa, which was to take place from 6 – 8th April 2020
  • International Luxury Travel Market, which was to take place from the 2nd to 4th April 2020;

Reed Exhibitions acknowledges the immense amount of time and energy our staff, exhibitors, sponsors, and partners have expended in as far as the planning and executing of the above events and it is therefore with regret that we must announce the postponement thereof.

Please monitor this webpage as well as our social media outlets for updates and further information. Please contact your show teams for more information on the individual shows.

Thank you for your patience and for your commitment to the health and safety of our local, national, and international community.

MORE INFORMATION:

The World Health Organisation’s standard recommendations for the general public to reduce exposure to and transmission of a range of illnesses are as follows, which include hand and respiratory hygiene, and safe food practices:

  • Wash your hands frequently with soap and water or use an alcohol-based hand rub if your hands are not visibly dirty.
  • Practice respiratory hygiene
  • When coughing and / or sneezing, cover your mouth and nose with a flexed elbow or tissue. Discard the tissue immediately into a closed bin and clean your hands with alcohol-based hand rub or soap and water.
  • Maintain social distancing
  • Maintain at least 1 meter distance between yourself and other people, particularly those who are coughing, sneezing and have a fever.
  • Avoid touching your eyes, nose and mouth
  • On a daily basis, you touch many surfaces, which can be contaminated with the virus. If you touch your eyes, nose or mouth with your contaminated hands, you can transfer the virus from the surface to yourself.

Early symptoms

  • If you have a fever, cough and / or difficulty breathing, seek medical care as soon as possible.
  • If you have mild respiratory symptoms and have not travelled to any of this high-risk areas, carefully practice basic respiratory and hand hygiene and stay home until you are recovered, if possible. As a general precaution, practice general hygiene measures when visiting live animal markets, wet markets or animal product markets.
  • Ensure regular hand washing with soap and potable water after touching animals and animal products; avoid touching your eyes, nose or mouth; and avoid contact with sick animals or spoiled animal products.

Avoid the following:

  • Any contact with other animals in the market (e.g., stray cats and dogs, rodents, birds, bats).
  • Avoid contact with potentially contaminated animal waste or fluids on the soil or structures of shops and market facilities.
  • Avoid consumption of raw or undercooked animal products.

COVID-19 coronavirus: information for our customers

**Press release last updated: 05 March 2020

Unless otherwise advised, our events are taking place as scheduled.

Our current status with regard to the COVID-19 virus remains unchanged: the health and safety of our exhibitors, visitors and staff is our number one priority.

We strongly urge our exhibitors and visitors to adhere to the guidelines and protocols as suggested by the WHO www.who.int and local /national public health authorities to contain and mitigate against any further spread of the virus.

If you have any concerns that you may get caught up in an inbound or outbound quarantine, or are feeling unwell, you may want to reconsider your attendance at the event.

We are following local and national public health closely. Dependant on local and national health guidelines and locations of our events, measures typically include:

  • Public Health messaging displayed and shared pre and during event
  • Strengthened hygiene, sanitization, availability of disinfectants
  • Strengthened medical support

Customers who wish to participate in our events and who are not impacted by travel restrictions are free to do so. Travel advice and entry guidelines varies from country to country. Our event attendees are encouraged to check the latest travel advice and entry guidelines for the country to which they wish to travel before making arrangements. Several countries have imposed travel restrictions to and from mainland China.

We are monitoring the situation very closely and will follow up with customers as the situation develops. If you have any specific event questions, please contact your customer service team.

www.who.int

MORE INFORMATION:

The World Health Organisation’s standard recommendations for the general public to reduce exposure to and transmission of a range of illnesses are as follows, which include hand and respiratory hygiene, and safe food practices:

  • Wash your hands frequently
  • Wash your hands frequently with soap and water or use an alcohol-based hand rub if your hands are not visibly dirty.
  • Why? Washing your hands with soap and water or using alcohol-based hand rub eliminates the virus if it is on your hands.

Practice respiratory hygiene
When coughing and sneezing, cover mouth and nose with flexed elbow or tissue – discard tissue immediately into a closed bin and clean your hands with alcohol-based hand rub or soap and water.

Why? Covering your mouth and nose when coughing and sneezing prevent the spread of germs and viruses. If you sneeze or cough into your hands, you may contaminate objects or people that you touch.

Maintain social distancing
Maintain at least 1 metre (3 feet) distance between yourself and other people, particularly those who are coughing, sneezing and have a fever.

Why? When someone who is infected with a respiratory disease, like COVID-19, coughs or sneezes they project small droplets containing the virus. If you are too close, you can breathe in the virus.

Avoid touching eyes, nose and mouth
Why? Hands touch many surfaces which can be contaminated with the virus. If you touch your eyes, nose or mouth with your contaminated hands, you can transfer the virus from the surface to yourself.

If you have fever, cough and or difficulty breathing, seek medical care early. Tell your health care provider if you have travelled in an area in China where COVID-19 has been reported, or if you have been in close contact with someone with who has travelled from China and has respiratory symptoms.

Why? Whenever you have fever, cough and difficulty breathing it’s important to seek medical attention promptly as this may be due to a respiratory infection or other serious condition. Respiratory symptoms with fever can have a range of causes, and depending on your personal travel history and circumstances, COVID19 could be one of them.

If you have mild respiratory symptoms and no travel history to or within China
If you have mild respiratory symptoms and no travel history to or within China, carefully practice basic respiratory and hand hygiene and stay home until you are recovered, if possible.

As a general precaution, practice general hygiene measures when visiting live animal markets, wet markets or animal product markets.

Ensure regular hand washing with soap and potable water after touching animals and animal products; avoid touching eyes, nose or mouth with hands; and avoid contact with sick animals or spoiled animal products. Strictly avoid any contact with other animals in the market (e.g., stray cats and dogs, rodents, birds, bats). Avoid contact with potentially contaminated animal waste or fluids on the soil or structures of shops and market facilities.

Avoid consumption of raw or undercooked animal products
Handle raw meat, milk or animal organs with care, to avoid cross-contamination with uncooked foods, as per good food safety practices.

Exhibition of Exhibitions (AAXO event)

If you answered yes to any of these questions you have to be at the Exhibition of Exhibitions 2018!

The Exhibition of Exhibitions, a groundbreaking occasion, was designed to equip exhibitors with information and innovative tools to boost the entire exhibition industry.

  • New trends
  • New technology
  • New marketing initiatives when participating in an exhibition or event
  • Exhibition of Exhibitions gives you the opportunity to see which shows are available in the market which you can participate in
  • Also get the opportunity to network suppliers, stand designers and creatives who can boost your exhibition and event participation

By visiting the Exhibition of Exhibitions, which is FREE to enter, on 31 January to 1 February 2018 at the Ticketpro Dome you will receive the best deals on either participating in a show or by booking your stand builder/ designer during the exhibition

WHO SHOULD ATTEND

  • First-time exhibitors looking to find the perfect exhibition platform
  • Current exhibitors who want to seek additional platforms and keep up with the latest trends
  • Marketing professionals that are interested to learn more about exhibitions and the great marketing opportunities it has to offer for their clients

  • View and learn about all the available exhibitions on the market
  • Network and connect with leading industry suppliers and exhibition organisers
  • Learn how to use exhibitions as a marketing tool for your business
    world class training for exhibitors


Visitors please note that this is an AAXO event, which means all exhibitors are AAXO approved organisers and suppliers. This gives you the confidence that all exhibitors at the show are credible

Exhibitor training at EoE

The exhibitor training workshop will cover valuable tips on why exhibitions work, selecting the right stand design for your business, and how to measure return on investment, an important factor for any business seeking growth and survival.

Click HERE for more info.

This event is proudly sponsored by:

Exhibition Planning for 2018

If you haven’t already started planning for the exhibitions that your organisation will be taking part in throughout 2018, we’d suggest spending some time before the annual shut down to get prepping. The events industry charges into the new year without hesitation, with some major events happening early in the year.

Bigger, Better and Brighter 2018

Reed Exhibitions is excited to once again organise an array of spectacular exhibitions around South Africa and into Africa as our African footprint grows.

Reed Exhibitions has more than 17 exhibitions in South Africa. The portfolio includes award-winning exhibitions such as World Travel Market Africa, ILTM Africa, Small Business Expo, and Decorex, which kicks off in Durban in March 2018.

There are also some new shows joining the line-up, including SMARTmeetings powered by ibtm events, and Smart Factories Expo in East and West Africa.

Connecting People

We believe that our exhibitions provide a powerful tool for business owners to build the success of their businesses by incorporating face-to-face interaction. As industry-leaders, we are committed to creating market places for your business to help you grow and establish your presence through value-driven trade exhibitions and conferences in growing and developing markets.

For more information on our 2018 calendar, visit https://www.reedexpoafrica.co.za/our-events/

Getting the most out of your exhibition investment

Exhibiting is an investment that can propel your brand forward and gain the attention and interest of your target audience. Here are some tips on how you can make sure you get the most out of any exhibition.

 Attendees

1. Define What Success Looks Like for You

It’s important to set business goals and map out a lead creation plan before going on site to the exhibition. Determine what your main goals are: sales leads/sales on the day/feedback.

This is vital for you to measure and track the success following the exhibition, so that you know what worked well for the next one you attend.

2. Be Selective

There will always be a handful of people who are only there for free giveaways and are not really interested in doing business.

Proposify suggests “Learn to spot a tire kicker when they show up at your display booth so that you don’t waste a huge amount of time selling to them when they have no serious interest in your product. You don’t have to be rude, but you’re also there to do business. You need to move on.

You also might want to have some sort of qualifying activity before someone can take home your t-shirt, coffee mug, or that magical stress ball.”

3. Choose the Right Location for Your Booth

The space you select can make or break your exhibition success. Usually areas near the food and beverage stations have lots of traffic, where stands at the corners of aisles or near the entrances have better visibility.

Make sure you book your space as early as possible – the best spots go fast!

4. Collect emails

Try to collect the email addresses of qualified leads so that you can follow up with them at a later stage. You can reward leads who give you their email with giveaways. Be sure you comply with the CPA and POPI Acts!

5. Follow up ASAP

Once the exhibition is over and you’re back in the office, start the conversation and follow up with those leads as soon as possible.

Source: https://www.proposify.biz/blog/tips-generate-leads-conferences-trade-shows

Consumer Marketing in a Tough Economy

According to SME South Africa, there are 4 major and direct impacts that the recent economy downgrade will have on your customers, which will in turn affect their spending confidence.

(Read the full article here: http://www.smesouthafrica.co.za/17188/Heres-how-the-Junk-Status-is-going-to-affect-your-customers/)

Here are some considerations you need to be aware of in order to keep your business moving forward despite economic challenges.

1) Customer Service
In a price-competitive market, one of the most effective customer retention strategies is to have exceptional customer service. If this is something your business is not already working on, now is the time to start improving your after sales service, technical support, response rates on social media, and call centre interactions.

2) Product Information
Consumers are becoming more informed and educated about what they are purchasing, and will meticulously compare competing brands to make sure that they are getting the most value for their spend. Ensure that wherever possible, your product or service information is clearly and easily explained on your website, brochures and other marketing collateral, and that you have an informed and accessible sales team on hand to address any questions promptly.

3) Brand Values
While tough economic times can lead to feelings of desperation, panic and anxiety, it’s important to remember your brand values and not harm your brand reputation by losing focus on aspects like social media community management, de-valuing your products and services by offering extreme discounts, and losing touch on what your competitors are doing in the market

Exhibition Stand Trends

If you’re looking for ways to freshen up your exhibition stand design, take a look at our top exhibition stand trends for this year.

Green is the Colour

Nature-inspired shades of yellow-green add a splash of energy to your stand. This can be pulled through in wall paper designs, signage and using live plants.

Take a look at some colour combinations that incorporate this lively green here: https://www.pantone.com/color-of-the-year-2017

Eco Friendly

Keeping in line with the green colour trend, incorporating eco-conscious stand designs and décor elements like re-usable banners and signage, and re-purposed material for furniture, both creates an impression with visitors and is kinder to the environment.

Lighting

Clever use of lighting is often neglected from stand designs or left to convention, however it can be used effectively as a surface, as part of the flooring, and in your displays.

Technology

Consider investigating ways to incorporate touchscreens at your stand. They help to keep customers at your stand for longer, but can also help educate interested visitors on key product features and benefits.

What other stand design trends have you come across? Let us know.