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Decorex Joburg 2016 A Big Hit with Gauteng Home Lovers

An exciting new theme, a third successive 100% Design South Africa and an impressive line-up of local and international talent were just some of the attractions that saw décor and design devotees congregate in droves at Decorex Joburg 2016.

With 7 halls, over 22 000sqm of exhibition space and featuring more than 700 exhibitors showcasing the best in décor, design and homeware for five design-fuelled days, Decorex Joburg, which took place over the Women’s Day long weekend, saw some 53 000 visitors converge on the Gallagher Convention Centre in Midrand.

Visitors converge on the Gallagher Convention Centre in Midrand

“The size and influence of Africa’s premier décor, design and lifestyle exhibition is certainly growing every year, demonstrating Decorex SA’s vision of offering both members of the public as well as trade visitors a comprehensive showcase of both local and international décor and design,” says Sian Gutstadt, Portfolio Director of Decorex SA.

Gutstadt notes that the 2016 show’s design offering was immensely enhanced by its popular sister exhibition, 100% Design South Africa. “Offering a carefully curated mix of top-drawer products from leading designers, all of which keep the beauty of high-end, original design the uppermost focus, this important show, which took place alongside Decorex Joburg for the third time this year and is exclusive to the Johannesburg exhibition, plays a significant role in nurturing new talent and growing the industry,” she explains.

Highlights of Decorex Joburg 2016
This year’s Designer Spotlight presented the striking fruits of a collaboration between Claire Clarke of By Dezign Interiors and leading local textile house, Home Fabrics. The stand featured a magnificent pergola daybed, plenty of geometrics, chunky textures and an eye-catching trellis design on the ‘ceiling’ and a magnificent gold vinyl floor, the likes of which had not yet been seen in South Africa.

Designer Spotlight

The vivacious prints, artifacts and designs of the subcontinent were the focus of the Designer Trend Pods installation, a brand-new showcase that saw a pair of leading Joburg decorators, Karen Richards of K Interiors and Elisha Annandale of Décor Identity, present their interpretations of the African aesthetic in interiors.

Designer Trend Pods

Paint giant and Decorex co-headline sponsor, Plascon gave visitors a privileged first look at the much-anticipated Plascon 2017 Colour Forecast, where the prevailing themes were drawn simultaneously from both the digital and natural worlds. Plascon also announced their colour of the year, ‘In the Mood’, a neutral colour that works well both indoors and outdoors.

Plascon 2017 Colour Forecast

And, as patron of Decorex Joburg, “The Godfather of South African design” himself, Stephen Falcke, used the platform given to him at the Joburg show to flaunt the signature style that has made his impeccably proportioned interiors world famous.

Impeccably proportioned interiors

Located in the Kitchen, Dining & Entertaining Hall, the sensory-led Whirlpool Sensing the Difference Theatre which boasted cooking demos accompanied by table styling sessions.

Caesarstone’s collaboration stand caught the eye of visitors, showing off the diversity of surfaces both in kitchens and bathrooms. The collaboration stand showed off their work with British designer Tom Dixon.

Caesarstone’s collaboration

Visionary design, cutting-edge materials and new-age technologies, meanwhile, came together in the Franke ‘Heart of the Home’ Kitchen Design Project, sponsored for the second year running by one of the world’s leading kitchen-systems suppliers. Here, four of Joburg’s top manufacturers; Milestone Kitchens, Lifestyle Kitchens, Kraftmade Kitchens and Eurofit Kitchens & Cupboards presented a riveting display of kitchen design brilliance themed around the ‘Heart of the Home’.

Franke ‘Heart of the Home’ Kitchen Design Project

The exciting new #DecorexHotSeats campaign, in partnership with Sunday Times Neighbourhood, proved another crowd-puller. Ten exclusive Decorex Ambassadors each flaunted the chair of their choice from a curated collection of locally available and homegrown designs and visitors were encouraged to join in the fun by posting social media in order to stand the chance of winning a prize worth R15 000 from Belgro.

#DecorexHotSeats campaign

Strong and confident masculine-style decorating dominated Hall 4, where Top Man by The Tile Gallery took centre-stage. This showcase feature saw four of the country’s leading men paired with a top local designer, who then interpreted each one’s idiosyncratic style in a specially dedicated men-only space. Actor, MC, songwriter and front man of local rock-indie-electro band, The Graeme Watkins Project, Graeme Watkins, was designed an eclectic space styled on a “vintage tech” theme by husband-and-wife design team, Rolf and Ivette Bockermann of Bockhaus Designs. Lesego Shika of The Design Café, meanwhile, adopted a “less is more” approach to the stand she created for popular former radio DJ and self-styled “vlogger” (video blogger), Ian Fraser – or Ian F, as he is typically known. Interior Stylist Zimkita Sidumo, director of Blaque Pearl Lifestyle, remained true to her trademark “recycle, repurpose and reupholster” ethos in her stand for professional freestyle motocross rider, Brendan Potter. And designer Musa Luthuli of Mus-Lin Interiors and Renovations put his “modern classic-meets-avant-garde decorating approach” to work on the ultimate “man cave” he created for DJ, producer, remixer and self-confessed music junkie, Mark Stent.

Top Man by The Tile Gallery

What’s more, by voting for their favourite “Top Man” and donating towards the charity of that celebrity’s choosing, one lucky visitor won tiles from The Tile Gallery to the value of R30 000. In addition, the winning Top Man, Mark Stent, not only received an additional contribution of R5 000 from Decorex SA to his charity, Afrika Tikkun, but also won a Big Green Egg and the opportunity to have a celebrity chef prepare a delicious meal for him and his friends to the value of R28 000.

In the Build & Plan Hall, the interactive Builders DIY Theatre, sponsored by Builders, was where the country’s foremost home-improvers were on hand with advice, tips and tricks for those hooked on drilling, hammering and sawing.

Builders DIY Theatre

The Pantry, meanwhile, combined an electric market atmosphere with a tantalising array of takeaway gourmet goodies and mouth-watering delicacies, not to mention indulgent pamper products designed with the sole intent of feeding the soul.

Finally, The Ballroom was a fitting setting for this year’s Art Gallery, where original works from a selection of the country’s top creative talents were on display.

And, from the sophisticated Pierre Jourdan Bubbly Bar to the unique indoor Wine Garden and the casual Illy Coffee Deli, there was also no shortage of dining and drinking venues to keep the show’s many visitors happily satiated.

Pierre Jourdan Bubbly Bar

STAND-OUT STANDS
An all-star group of industry judges selected the top stands at the exhibition, with awards handed out an exhibitor function on the 6th of August at a champagne breakfast.

The judges gave ‘Excellence’ awards to a number of other high-end exhibitors, credited with setting the scene for trend-forward South African design. These were: SA Homeowner by Joseph Avnon Interiors, Plascon, The Designer Spotlight by By Dezign Interiors and Home Fabrics, American Shutters, Franke, Blue Bay Lifestyle Furniture, Frank & Daniel, Senoform for Seno SA, Siemans and Kohler

The prestigious Best Stand Awards were awarded to:

FRANKE ‘HEART OF THE HOME’ KITCHEN DESIGN PROJECT’S DESIGN AWARDED BY FRANKE: Kraftmade Kitchens & Eurofit Kitchens

THE TOP MAN DESIGN AWARD: Bockhaus Designs

BEST BATHROOM & TILES STAND AWARD: Womag

BEST NEW COMER AWARD: Avnex

MOST INTERACTIVE STAND AWARD: Neolith

BEST CRAFT & CREATE STAND: Pelo & Art

BEST COOKING & CUISINE STAND: The Tea Merchant

BEST EXHIBITOR MARKETING AWARD: The Big Green Egg SA

BEST BUILD & PLAN AWARD: Plantation Shutters

BEST KICTHEN & APPLIANCES AWARD: Caesarstone

BEST DÉCOR STAND AWARD: The Considered Home presented by Decorex SA in association with the GoodWood Co.

THE BEST SMALL STAND AWARD: Blaw Design

THE BEST OVERALL STAND ON SHOW AWARD: Belgotex

Awards

“Johannesburg and its surrounds has a remarkable pool of design talent and we were privileged to showcase some of its leading lights – both established names and exciting emerging talents to watch – at Decorex Joburg 2016,” concludes Gutstadt.

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Decorex Joburg 2016 Tops the Bill of Long-Weekend Highlights

With no fewer than seven halls and over 22 000 sqm of exhibition space showcasing the latest décor and design trends, products and services, Decorex Joburg is not to be missed by anyone interested in creating a beautiful home.

Themed ‘Take it Home, Make it Home’, Africa’s premier décor, design and lifestyle exhibition promises something for everyone looking to renovate, restore, build or decorate. Running alongside the show, which takes place from 5 to 9 August at the Gallagher Convention Centre, is the perennially popular 100% Design South Africa, a draw-card exhibition that provides a unique platform for leading local and international design names to present a carefully curated mix of top-drawer products.

Setting the theme for Hall 2’s decorating focus, this year’s Designer Spotlight presents the striking fruits of a collaboration between Claire Clarke of By Dezign Interiors and leading local textile house, Home Fabrics. “Expect to see the graphic use black and white shot through with accents of petrol blue and metal, as well as plenty of geometrics, chunky textures, animal print and fur,” Clarke hints.

Sisters Claire Clarke (left) and Sophie Kelly of By Dezign Interiors

The vivacious prints, artifacts and designs of the subcontinent will also be the focus of attention in Hall 2, courtesy of the Designer Trend Pods installation. This brand-new showcase sees a pair of leading Joburg decorators, Karen Richards of K Interiors and Elisha Annandale of Décor Identity, present an inspiring celebration of the African aesthetic. Says Richards: “African style is no longer limited to ethnic prints and wooden masks.” Annandale agrees: “To me, African inspired design translates into vivid colours combined with natural, earth textures and plenty of warm sunset tones.”

Karen Richards of K Interiors (left) and Elisha Annandale of Décor Identity

Rounding out the décor-centric theme of Hall 2 is the South African Craft Collective, while the sophisticated Pierre Jourdan Bubbly Bar is just the place for design devotees seeking a breather before making their way to Hall 3.

The Link between Halls 2 and 3 is where paint giant, and Decorex Co-Headline Sponsor, Plascon has its well-attended stand. Here, visitors will get a privileged first look at the much-anticipated Plascon 2017 Colour Forecast. Without giving too much away, Anne Roselt, Plascon’s Global Colour Manager, explains that this year’s colour themes are “influenced by the attraction we feel for both the digital and natural worlds.”

Colour inspiration from the Plascon Colour Forecast 2017, courtesy of Plascon

Adding to the Link’s design-orientated offering is the Godfather of South African design himself: Stephen Falcke. As patron of Decorex Joburg, Falcke will use the platform given to him to show off the world famous.

As you move into Hall 3, grab a coffee-on-the-go at the Illy Coffee Deli before stopping over at the sensory-led design Whirlpool Sensing the Difference Theatre, which boasts cooking demos accompanied by table styling sessions.

Decorex Co-Headline Sponsor, Caesarstone, will unveil the exciting results of the quartz-surface expert’s latest collaboration with iconic British designer Tom Dixon in their collaboration stand.

Also in Hall 3, visionary design, cutting-edge materials and new-age technologies will come together in the Franke ‘Heart of the Home’ Kitchen Design Project, sponsored for the second year running by one of the world’s leading kitchen-systems suppliers. Here, four of Joburg’s top manufacturers – Milestone Kitchens, Lifestyle Kitchens, Kraftmade Kitchens and Eurofit Kitchens & Cupboards – will present a riveting display of kitchen design brilliance themed around the ‘Heart of the Home’.

As visitors exit Hall 3, they’ll encounter the exciting new #DecorexHotSeats campaign, in partnership with Sunday Times Neighbourhood, which sees 10 exclusive Decorex Ambassadors each flaunting the chair of their choice from a curated collection of locally available and home-grown designs. Visitors are encouraged to take a selfie with their favourite chair and post social media to stand a chance to win a prize to the value of R15 000 from Belgro.

Strong and confident masculine-style decorating is order of the day in Hall 4, where Top Man by The Tile Gallery takes centre-stage. This showcase feature sees four of the country’s leading men paired with a top local designer, who will interpret each one’s idiosyncratic style in a specially dedicated men-only space. Actor, MC, songwriter and front man of local rock-indie-electro band, The Graeme Watkins Project, Graeme Watkins, has been paired with husband-and-wife design team, Rolf and Ivette Bockermann of Bockhaus Designs. Popular former radio DJ and self-styled “vlogger” (video blogger), Ian Fraser – or Ian F, as he is typically known – is partnering with Lesego Shika of The Design Café. Interior Stylist Zimkita Sidumo, director of Blaque Pearl Lifestyle, will be working with professional freestyle motocross rider, Brendan Potter. And designer Musa Luthuli of Mus-Lin Interiors and Renovations has been tasked with creating the ultimate ‘man cave’ for DJ, producer and remixer, Mark Stent. What’s more, by voting for their favourite ‘Top Man’ and donating towards the charity of that celebrity’s choosing, visitors stand the chance of winning tiles from The Tile Gallery to the value of R30 000.

The winning Top Man will not only receive an additional contribution of R5000 from Decorex SA to their charity, but also stands a chance to win a Big Green Egg and the opportunity to have a mystery celebrity chef prepare a delicious meal for him and his friends to the value of R28 000.

Screen Shot 2016-07-28 at 2.02.27 PM

Moving into the Build & Plan Hall, which features the interactive Builders DIY Theatre, sponsored by Builders; where the country’s foremost home-improvers will be on hand with advice, tips and tricks for those hooked on drilling, hammering and sawing.

In Hall 6 visitors can enjoy a taste of the magnificent Cape Winelands at the indoor Wine Garden, don’t miss the striking Texline GFT Vinyl flooring by Floors Direct, which is almost completely made from recycled water bottles. (See another option of Floor Direct’s unique Texline GFT Vinyl recycled flooring in Build Bar in the Plan & Build Hall).

Also in Hall 6, The Pantry combines an electric market atmosphere with a tantalising array of take-away gourmet goodies and mouth-watering delicacies, not to mention indulgent pamper products designed with the sole intent of feeding the soul.

And, finally, The Ballroom is a fitting setting for this year’s Art Gallery, where original works from a selection of the country’s top creative talents will be on display.

With a focus on ensuring that visitors leave the exhibition armed with tons of inspiration, be it for DIY or decorating, for building or furnishing, for creating a state-of-the-art kitchen or a blissful bathroom, Decorex Joburg 2016 promises family this Women’s Day long weekend.

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Design Enthusiasts in the Hot Seat at Decorex Joburg 2016

South Africa’s premier décor, design and lifestyle exhibition, which takes place from 5 to 9 August at the Gallagher Convention Centre and includes 100% Design South Africa, has introduced a brand-new feature to its 2016 line-up. Don’t miss the exciting #DecorexHotSeats campaign in partnership with Sunday Times Neighbourhood, which sees 10 handpicked Decorex Ambassadors each flaunting the chair of their choice from a curated collection of locally available and home-grown designs.

As his exclusive “hot seat”, design maestro and Patron of Decorex Joburg 2016, Stephen Falcke has singled out Mobelli’s Dinosaur Outdoor Chair for its extraordinary shape and colour. “It is very much where decorating is at right now,” says the esteemed designer, who adds, “The hard silhouette and contrasting soft seat appeal to my interior style, which is best described as an eclectic mix of modern and traditional with a twist.”

Brenda Payne of Johannesburg-based decorating firm, Slate Interiors, is similarly smitten with the Colchester Chair, crafted by the skilled artisans at Sutherlands Home Furnishing (SHF). “I prefer a more classic look, even if reinterpreted,” she says. “My own interior style includes classic, clean lines, but I enjoy offsetting these with something eclectic, over-the-top, bespoke or extravagant. The design of this chair, with its deep seat and enveloping wings, simply resonates with me. I like that it has a vintage feel, but still retains a sense of modernity. And the handcrafted patina-oak stretchers with the taupe coloured fabric are a beautiful combination.”

Like Payne, David Muirhead of David Muirhead & Associates describes his style as Contemporary Classic. It is no surprise that he has chosen the LOUISE XIV French period chair by Peter J Stuart. “It’s a classic piece that can be used in a classic or modern interior depending on the fabric application.” He adds that “I love the sense of history that is associated with this chair and the versatile timber frame. It is a timeless classic.”

“My decorating style is quite masculine, with plenty of leather and wood, but also robust enough to withstand the wear and tear of three children,” says Ian Fraser, or Ian F, as he’s more commonly known. “I’m drawn to the timeless design of SHF’s Retro Leather Chair. We all grew up with white-painted metal patio furniture and I love that these craftsmen has improved an already great design. The circular seat is a true classic.”

Although a self-confessed purist at heart (“monochromatic fabrics and statement wallpapers are a must in my home”), Marc Shotland admits to enjoying contemporary interiors with a colonial edge. The Marketing Director at Home Fabrics and Fabric Library has selected Anatomy Design’s Series One Chair for its “simple, retro design, oversized seat and wooden side table with metal legs”, all of which lend it “a cool minimalist look”.
“In essence, it’s really an eclectic mix of just three elements,” he points out.

Echoing Shotland, Michael Porter, Executive Producer of The Home Channel, is drawn to the clean lines and leather finish of the Herman Bucket Chair, also designed by SHF. “There is beauty in simplicity and I love that this chair has a wholly unfussy design yet retains an interesting character,” says Porter, who collects antiques which he then offsets with modern pieces. “My style is a comfortable combination of old and new,” he explains.

Tessa Proudfoot, who is known for the sumptuous, eclectic and unique interiors created by her eponymous Johannesburg interior design firm, has earmarked Mobelli’s Xanadu Lounge Outdoor Chair as her Decorex “hot seat”. “I like the strapping details on the curved back as well as the fact that it can be used outdoors, but is chic enough to sit quite happily inside, too,” she says, adding, “The overall shape and proportions appeal to me, as does the fact that it invites complete comfort.”

The Chelsea Tub by Woodbender, which offers a range of high quality upholstered bentwood furniture, is Angela Chatfield’s chair of choice. Decorex SA and 100% Design South Africa’s General Manager of Sales claims that her personal decorating style is constantly evolving thanks to the vast array of new products and trends to which she is exposed at the annual trio of Decorex SA shows. “I love that this chair could easily fit into any décor scheme,” she says. “The leather button’ design lends it a trendy edge.”

Actor, MC, songwriter and front man of local rock-indie-electro band, The Graeme Watkins Project, Graeme Watkins is in awe of another Woodbender chair – the Arabella Highback. “I’m a big fan of high-back and wing-back chairs,” says the musician, who describes his interior style as both clean-lined and rustic, with a strong element of modernity and, of course, plenty of tech and gadgetry to keep him busy. “The chair’s contemporary blue colour is another aspect that appeals to me,” he adds. “I love that it is really a simple, modern take on a classic design.”

And, finally, Sian Gutstadt, Portfolio Director of Decorex SA & 100% Design South Africa has chosen the Soho chair by Woodbender saying: “I love the organic and elegant yet simple design of this chair. Two tones are always useful to tie in different colours into a living space. The simple lines of the design will remain timeless and look great in any interior.” She adds “My own interior style can be best described as naturally elegant. I love wood and raw textures. “

Always a hot-ticket item, an accent chair draws the eye and brings delight to any room. Visit Decorex Joburg and take a selfie with your favourite Hot Seat and stand a chance to win. Don’t forget to follow #DecorexHotSeats to join in all the fun.

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit
www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Discover the Future of Colour with Plascon at Decorex Joburg

Colour is not just a part of life. It is life. It’s how we express ourselves, it influences our mood and it helps us to understand our world. As South Africa’s largest paint manufacturer, Plascon not only has an expert understanding of our relationship with colour but also how to make it easy and inspiring to use, no matter what the space. It’s about combining the science behind innovative paint with the evocative power of colour, all grounded by a deep understanding of South African culture, style and environment.

Every year, Plascon publishes an overview of the latest colour trends in its Colour Forecast. This exciting publication gives customers and professionals insight into the trends at play, while at the same time making it easy to interpret them in their own spaces. The Forecast has its annual debut at Decorex Joburg. As the country’s top décor and design exhibition, it’s the perfect platform for a dose of colour inspiration.

“We launched our first Forecast in 1999 and it’s been an important annual project for Plascon ever since,” says Anne Roselt, Plascon’s Global Colour Manager and the driving force behind the Forecast. “This year we’re proud to continue our partnership with Colour Hive, the experts behind MIX magazine and global thought leaders in the world of design and interiors,” she continues.

Roselt explains that the combination of Colour Hive’s global knowledge and Plascon’s local insight gives the brand an incredibly valuable perspective to share with the South African market. “It’s about finding the elements of global trends that are appealing to local customers, as well as market,” she says.

Colour inspiration from the Plascon Colour Forecast 2017, courtesy of Plascon

The Colour Forecast for 2017 follows a similar format to previous years, with trends curated around four key themes. These each have a carefully considered colour palette that captures the spirit of the trend, and a suggestion on the décor treatments to bring it to life. Without giving too much away, Roselt explains that this year’s themes are influenced by the attraction we feel for both the digital and natural worlds. This seemingly contradictory pair is very much a metaphor for who we are as people at the moment, Roselt adds, and that’s why we’re seeing it in colour in so many ways.

“Our inspiration came from the world we feel under our feet and the worlds we create in our minds,” Roselt continues. She explains that we’re seeing a more minimal approach to interiors: “Not that everything is clean and white. It’s just that the use of colour is more pure and single-minded.”

“As one of the co-headline sponsors of the show, Plascon recognises Decorex’s importance on the local design calendar – that’s why we continue to use it as the space to launch the Colour Forecast for the coming year,” says Roselt. She explains that the exhibition theme for this year – ‘Take it home. Make it home’ – is particularly appropriate given Plascon’s aim of empowering people to interpret colour trends in their own homes. “It’s always exciting to launch the new Forecast,” she says. “And this is the perfect place to do it.”

Be sure to get your Plascon 2017 Colour Forecast brochure at the Plascon stand in the Link area at Decorex Joburg.

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Investors to get VIP treatment at #BuyaBusiness expo

Business investors and key franchise players are set to enjoy VIP treatment as members of #THEClub at the upcoming #BuyaBusiness expo in Johannesburg.

#BuyaBusiness expo, presented by Reed Exhibitions from 8 – 10 September 2016 at the Ticketpro Dome at Northgate, will showcase leading franchises and a broad range of business opportunities, bringing franchise operators, investors and would-be entrepreneurs together for knowledge-sharing and networking.

#THEClub, an exclusive community open to selected investors, multi-unit franchisees, master franchisees or entrepreneurs motivated to develop a franchise or business opportunity, offers members multiple benefits at the expo and ongoing exclusive business and networking opportunities. #THECub is affiliated with similar investor clubs in France, Indonesia and South Korea.

Carol Weaving, Managing Director at Reed Exhibitions, says #THEClub is the latest in a series of innovations to keep Reed Exhibitions’ and franchising expos in line with global trends. “It is no longer enough to simply showcase opportunities: now, business expo participants expect real business deliverables. In line with this, #THEClub is designed to maximise the value investors and key franchisors gain from #BuyaBusiness expos.”

#THEClub members will benefit from the following services before, during and after the #BuyaBusiness Expo:

  • Access to the event online diary to schedule appointments at the expo.
  • Invitations to all investor club networking cocktails throughout the year.
  • Tickets to concerts at the Ticketpro Dome as well as tickets to sport suites hosted by Reed Exhibitions throughout the year.
  • Priority Access and VIP Parking at the #BuyaBusiness Expo.
  • Access to the Investors Club Lounge throughout the event with catering and complimentary drinks. (Lounge includes a Cloakroom, internet, and concierge services).
  • Access to business ‘speed dating’.
  • Investors will be reimbursed for any of the paid seminars attended at the expo.
  • Shuttle service to and from the airport.

“Being a member of the #THEClub enhances the expo experience and introduces business investors and franchise key players to an exclusive community where they can develop valuable new business networks,” says Weaving.

Applications for membership of #THEClub close on 5 August 2016. For more information and to apply for membership, click here.

#BuyaBusiness Expo and the Small Business Expo connects entrepreneurs and investors who are looking to grow, diversify or enter into business ownership.The expos present franchise and business opportunities, business tools, services, information and prospective partnership and procurement opportunities. The expos will showcase businesses across a wide range of sectors. Entrance is free if you register online. For more information about the #BuyaBusiness expo and the co-located Small Business Expo, go to www.buyabusinessexpo.co.za and www.smallbizexpo.co.za

A New Series of High-level Trade Talks Debut at Decorex Joburg

InStudio presented by Kohler, a day of design talks on interior design, lifestyle trends, commercial design, architecture and creative business, will take place at Decorex Joburg 2016.

New to this year’s show and a highlight for industry professionals, InStudio presented by Kohler, is a free-flow forum for the exchange of fresh insights, trend observations and creative ideas. Informative, stimulating and inspiring, the talks take place at Decorex Joburg on Friday, 5th August, only, and are free to all registered Decorex Joburg trade visitors on a first-come first-serve basis.

InStudio forms part of the Decorex Joburg Trade Business Programme, designed specifically for industry trade professionals. The programme, which includes a trade-only morning, networking function and Business Matchmaking Programme, provides the definitive platform for professionals to raise their brand’s awareness among the trade. The Programme’s main purpose is to maximise return on investment for exhibitors, sponsors and partners by generating trade leads, increasing orders and promoting products and brands to a targeted trade audience.

The InStudio speaker line-up includes world-renowned interior designer Stephen Falcke; international guest speaker Robert Stevenson – lead industrial designer for the Kohler Company London Design Studio; Chris Reid, trend specialist at the International Trend Institute (ITI); Hugh Fraser of Paragon Architects; and Nadia van der Mescht, a leading business development strategist for small creative businesses.

Kohler, the leading global kitchen and bath brand, and presenting sponsor of InStudio will be making their debut at Decorex Joburg. Embracing gracious living will remain the order of the day as Kohler treat visitors to a range of world-class products.

DTV+ by Kohler image 1
Over and above InStudio, Kohler will be marked with the anticipated launch of The Kohler Artist Edition Derring vessel and the DTV+ Digital Showering System. Visitors to the Kohler stand can expect to be privy to the keen blend of products showcasing the bold design and technological innovation of the brand including the trendy tech savvy Moxie showerhead with wireless speaker.

DTV+ by Kohler image 2

While the range of spectacular Kohler products will remain the main highlight, Kohler is ecstatic to be hosting InStudio, which is designed to engage with key industry players on the trade focussed day.

More on our InStudio speakers:

Nadia van der Mescht – Business Development for Creative Entrepreneurs 
Nadia vd MeschtNadia van der Mescht is a leading local creative business development specialist who works directly with entrepreneurs in creative fields such as interior design and photography. In 2015, she partnered with Decorex SA in developing the first Creative Business Exchange and, this year, she returns to share more about the current thought processes emerging from small local businesses. Nadia’s experience covers everything from luxury fashion through to marketing and she aims to empower creatives to create truly incredible brands.

Robert Stevenson – Lead Industrial Designer for the Kohler London Design Studio
Robert StevensenGraduating with honours from the National College of Art and Design in Dublin, Robert moved to Milan to complete a Master’s degree in design at the Domus Academy, where he graduated with distinction. It was here that he enjoyed close mentorship from Italian design greats Aldo Cibic, Denis Santachiara and Guido Venturini. Following Domus, Robert joined Samsung Electronics and had the opportunity to work with some of the best design talent in world, including Stefano Giovannoni, James Irvine, Fritz Frenkler and Chris Bangle. He joined the Kohler team in 2013 as lead designer at the London Design Studio, where he heads up an international team of designers. His design philosophy centres on the premise that every product is the component of an experience and, as such, must connect with customers in an emotional and meaningful way. This, he believes, is achieved through a deep understanding of the customer’s needs and desires and by tirelessly demanding the highest level of quality, beauty and value.

Stephen Falcke – Interior Designer
Stephen FalckeWorld-renowned interior designer Stephen Falcke studied at London’s Chelsea School of Art and cut his teeth working for legendary British interior designer David Hicks before returning to South Africa. Although primarily based in Johannesburg, Stephen is noted for some of his most famous designs including and many other houses around the world.

Chris Reid – Trend Specialist at the International Trend Institute (ITI)
Chris ReidWith an academic background in Literature and Brand Strategy, and a personality “generally inclined towards the nerdy”, trend research was a natural career path for Chris. He has been with ITI since 2009 where, as the company’s lead trend researcher, he works on insight projects for local and international clients and speaks around the country on social and branding trends. He is also regularly quoted in the media as a trend thinker and has worked with publications such as Elle Decoration on its annual trend reports. When he’s not working, Chris is either buying books he may or may not have the time to read, or continuing his search for the perfect white T-shirt.

Hugh Fraser – Paragon Architects
Hugh FraserHugh Fraser graduated from Wits Architecture School in 1987. He practiced as an architect for 20 years, and also worked at the Cement and Concrete Institute and Glass South Africa. He has a passion for cities and has been to over 300 towns and cities around the world to visually capture Manager for Paragon Architects.

Don’t miss the exclusive opportunity to track trends and experience new ideas shaping the worlds of interior design, architecture and creative business at InStudio presented by Kohler, only at Decorex Joburg on Friday, 5th August 2016. For the full InStudio line-up, visit www.decorex.co.za. To find out more about Kohler, visit www.africa.kohler.com.

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

A MELTING POT OF AFRICAN DESIGN AT DECOREX JOBURG 2016

From the enigmatic sculptures and the bold iconography to the understated and the minimal, South Africa’s largest décor, design and lifestyle exhibition this year presents captivating inspiration from the cradle of humanity. The vivacious prints, artifacts and designs of Africa, from Algeria to Zimbabwe, will come under the spotlight in the brandnew African Inspired Designer Trend Pods installation at Decorex Joburg, which takes place from 5 to 9 August at the Gallagher Convention Centre.

“While previously reserved for high-end hotels and upscale game lodges, African design influences can now be found in homes all over the world,” says Sian Gutstadt, Portfolio Director of Decorex SA. “The Mother Continent is itself a melting pot, reflected in a variety of societal and cultural expressions,” she adds. “In this vast expanse we find examples of the most primitive traditions and the most contemporary art and architecture.”

With concept and colours drawn from the continent’s rhythm and beauty, the Designer Trend Pods showcase sees a pair of leading Joburg decorators; Karen Richards of K Interiors and Elisha Annandale of Décor Identity, present an inspiring celebration of this unparalleled aesthetic.

Karen Richards and Elisha Annandale

“African style is no longer limited to ethnic prints and wooden masks,” says Karen, whose boutique interior design agency is based in Kempton Park. “Inspired by the pulse, geography and energy of this continent, African style is modern, fluent and dynamic. It truly encapsulates the best of both worlds: hand-made, artisanal fabrics and furnishings, on the one hand, and high-tech, modern influences, on the other. This gives designers the platform to translate African style into a sophisticated, elegant and eclectic space where one ultimately finds complete serenity.”

For Elisha, whose Randpark Ridge interior design firm offers a full turnkey service for residential, corporate and leisure clients, African design has firmly established itself on the international radar. “A large reason for this is the global move towards all things natural and ecological,” she says, adding, “Increasingly, we’re hankering after the rustic, the handmade and the environmentally conscious. To me, African inspired design translates into vivid colours combined with natural, earth textures and plenty of warm sunset tones.”

African inspired mood boards

Karen, who believes African design is “on the brink of a new revolution in style”, hopes visitors to her stand at Decorex Joburg “will be proud of what our continent has to offer in terms of inspiration, culture and unique lifestyle”, and will leave the show “inspired with the courage to ‘own’ their unique take on African style”.

For her Trend Pod showcase, the designer, who maintains that “decorating a home is not a race, but a journey that evolves over time”, has taken her design cue from a Hertex wall-panel paper – Casamance. “It’s vibrant, opulent colours call to mind thunderclouds on the African horizon,” she explains, adding, “My Decorex offering promises to be contemporary and eclectic, combining a vast array of textures and colours with a combination of design styles. For me, it is important that our South African lifestyle be evident in my design and I hope to translate this with elements of our rich culture coupled with global influences.”

Work from K Interiors’ design portfolio

Most agree that what sets modern African décor apart from its traditional precursor is the mix of modern and organic materials in a more minimalistic way. “Black and white with natural brown and green tones predominate in contemporary African design and this is what I will showcase in my Decorex stand,” hints Elisha, who adds that visitors to the exhibition can expect to see “plenty of woven and handmade objects, plus indoor planting and an abundance of ethnic motifs”.

“Designed exclusively to mark the turning point in Africa’s design identity, the brandnew Designer Trend Pods will encapsulate both the innovative yoking of high-tech, high-end design with traditional low-tech African craft, fusing them with an extremely original, courageous, soulful and sensitive – even sexy – interior decorating execution,” says Sian Gutstadt.

Look out for both Karen and Elisha’s innovative ‘pods’ at Decorex Joburg 2016, which, while rooted in our native land, will possess an international appeal that is guaranteed to influence the aesthetic ideas of all who attend the show.

K Interiors, www.kinteriors.co.za
Décor Identity, www.decoridentity.co.za

Decorex Joburg details:

Public Access
Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12 Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Decorex Sa + Inspire Trade Expo: A Force To Be Reckoned With

Decorex South Africa promises to become bigger and better than ever before thanks to a new collaboration with Inspire Trade Expo, the country’s exclusive business-to- business furniture, décor, design and retail trade exhibition.

The only business-to-business furniture and design trade show on the continent, Inspire Trade Expo, which launched in 2014, has carved a niche for itself on the African business and trade calendars. Retailers, architects, interior decorators and designers, hotel, game lodge and B&B owners, and corporate procurement representatives flock to the annual show to view the very latest on-trend décor and design items showcased by wholesalers, importers, exporters, manufacturers, agents and distributors of furniture, décor, hospitality interiors, office furniture, and retail shop fittings and display.

Says Carol Weaving, Managing Director of Reed Exhibitions, which owns the Decorex SA and 100% Design South Africa portfolios: “This collaboration is an unprecedented boon for the design industry event sector. Far from diluting the exhibition market, it creates a critical mass of exhibitors and visitors, simultaneously utilising the strengths of both the Decorex SA brand, 100% Design South Africa, as well as the Inspire Trade Expo brand.”

Inspire Trade Expo is dedicated to furniture, décor and design and, like Decorex SA, strives to innovate and grow local manufacturers as well as foreign investment and trade in this arena, says Rina Fortmann, of Inspire Trade Expo, who, like Weaving, is a leading exponent within the exhibition industry in South Africa.

“By joining forces with Decorex SA, Africa’s largest consumer décor, design and lifestyle exhibition, Inspire Trade Expo clients will now be able to leverage the positive positioning that comes with a trusted 23-year-old brand, not to mention having access to a networking platform unlike anything yet seen in the local industry,” Fortmann explains.

Conversely, Inspire’s expertise in the trade arena will significantly bolster Decorex SA’s dedicated Trade Business Programme, which includes an exclusive Business Matchmaking service, she adds. “In addition, Inspire has a very strong office sector, which will be a growth point within the 100% Design South Africa exhibition.”

“In the current economic climate, exhibitors – whether from the trade or the consumer sectors – need to choose their showcase platforms wisely,” concludes Weaving. “The partnership between Decorex SA and Inspire Trade Expo gives them a single definitive option with the promise of an outstanding return on investment.”

Decorex Joburg Details:

Public Access
Decorex Joburg: 5 – 9 August 2016
Time: 10am – 6pm
Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access
Trade-only preview morning: 5 August 10am-1pm
Trade-focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za Facebook: Decorex SA Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Quintessential Kitchen Design On Show At Decorex Joburg

“Where once they were simply functional, separate rooms in the house, today’s kitchens are a key aesthetic feature of the modern home’s design.”

Clinton Soutter, National Sales Manager for Franke South Africa, sums up the evolving role of what has become the indisputable focal point of the home. As sponsor for the second year running of the ever-popular Franke Kitchen Design Project at Decorex SA, the globally renowned kitchens-systems supplier brings to Africa’s largest décor, design and lifestyle exhibition over 100 years of expertise in the design and manufacture of cutting-edge culinary zones. And this year is no different.

Appropriately named the Franke ‘Heart of the Home’ Kitchen Design Project, the enormously interactive stand planned for Decorex Joburg, which takes place from 5 to 9 August at the Gallagher Convention Centre, sees Franke partnering with four of the country’s leading kitchen manufacturers to showcase the very latest trends in kitchen design.

“The Decorex platform enables the consumer, interior designer and architect to engage with our brand as well as our customers under one roof,” says Soutter. “The Kitchen Design Project is focused on allowing kitchen companies to demonstrate to these key players just what is possible within the culinary-design realm.”

Decorex Joburg 2016 Franke

The Project’s four participant companies – Milestone Kitchens, Lifestyle Kitchens, Kraftmade Kitchens and Eurofit Kitchens & Cupboards – will present a riveting display of beauty, function, fun and design brilliance at the Joburg show. “We are expecting these designers to really the push boundaries and express themselves in this project, giving the homeowner inspirational ideas that are not only functional but that complement their living style and aspirations,” adds Soutter.

Decorex Joburg Kitchen Design

“We will be showcasing a state-of-the-art modern kitchen featuring PG Bison’s new timber colour ranges,” hints Pierre Theron of Pretoria-based Lifestyle Kitchens. “Our cupboards will be finished with Caesarstone countertops and top-drawer Grass ironmongery. Franke sinks, prep bowls and mixers will also be on show.”

According to Theron, earthy, natural colours, as currently seen in Europe, are high on the modern kitchen agenda. “The full spectrum of greys is very popular, as are clean lines and simplistic design. Lighting, too, plays an increasingly influential role and combining LED strip lights with glass elements creates a striking finish. And space efficiency is key; more and more, clever pullout corner units and innovative storage solutions are being incorporated into kitchen design.”

Lifestyle Kitchen Decorex

Echoing Theron, Silvia Miles of KwaZulu-Natal based Milestone Kitchens says that smaller homes mean less space for food preparation and, for many, that large place once reserved for expansive countertops has given way to cost-cutting and convenience. According to Miles, who will be showcasing her innovative Kitchen In A Cupboard at Decorex Joburg, kitchens are moving towards simplicity. “Clutter is no longer a prerequisite for an extraordinary space. I expect the idea of having kitchen units that are freestanding will become ever more appealing as a result of their exceptional fluidity,” she says.

The Milestone Kitchen Decorex Joburg

Functional workflow is also central to the designs of Benoni’s Kraftmade Kitchens. “We have developed a unique storage and access application that will be showcased for the first time on our stand at Decorex Joburg 2016,” says the company’s Rory O’Donovan, who adds, “The way the kitchen connects and communicates with all living areas is essential. Architecturally, new homes are being designed around the kitchen, the guiding principle now being to achieve unrestricted and sequential workflow within the kitchen and, at the same time, to allow open interaction with family and friends. The design of the kitchen area has a direct impact on the entire home.”

Like Lifestyle Kitchens’ Theron, O’Donovan places a premium on good lighting: “Much more thought is now being applied to effective lighting applications in kitchens. In addition to task lighting above work areas, there is an increase in specialised internal lighting systems available for drawers and storage cabinets. These systems are being widely used in Europe and are now becoming an important part of creating a user-friendly and aesthetically pleasing environment in the South African kitchen.”

Kraftmade Kitchens Decorex

Visitors to Decorex Joburg will also be treated to the very latest product ranges from Franke. “Our newly launched Specialist Range, which received a great reception at Decorex Durban and Cape Town, will be on display,” says Soutter, who explains: “Each sink – be it a traditional favourite or a trendy new design – has been carefully selected to ensure that customers find the ideal fit for their cooking styles, personal styles and lifestyles. We’ll also be showing our stylish Fragranite range, which boasts a number of unique properties, including germ-, scratch-, stain- and heat-resistance. The new range includes a choice of sinks which have multiple installation methods, giving one the freedom to select the option best suited to his or her specific kitchen design and tastes.”

To see Franke’s brand-new ranges, not to mention the very latest in kitchen cabinetry, appliance and product design, don’t miss The Franke ‘Heart of the Home’ Kitchen Design Project at Decorex Joburg 2016. For more information visit www.decorex.co.za.

Decorex Joburg Details:

Public Access

Decorex Joburg: 5 – 9 August 2016
5 August
Time: 1pm to 6pm
6-9 August
Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access

Trade-only preview morning: 5 August 10am-1pm
Trade-focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za Facebook: Decorex SA Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.

Understated Glamour To Shine At Decorex Joburg

The hottest new décor trends as seen at Paris’s famous Maison & Objet design fair in January will be revealed to those visiting this year’s Decorex Joburg, which takes place from 5 to 9 August at the Gallagher Convention Centre. Reinterpreted for a local audience by designer Claire Clarke of By Dezign Interiors, using the very latest fabric ranges from local textile house, Home Fabrics, these trends will form part of the keenly anticipated Designer Spotlight, one of the undisputed highlights of Africa’s largest décor, design and lifestyle exhibition.

“With our Decorex Joburg stand specifically in mind, Claire and I met up at the Parisian show, one of the most important European events for interior design professionals, to scout 2016’s biggest décor and design trends,” says Marc Shotland, Sales and Marketing Director of Home Fabrics. “As a result, our Designer Spotlight showcase will exude pure ‘dolce vita’ – a combination of contemporary fabrics and wallpapers in glamorous metallics, grounded by bold, masculine tones.”

“Expect to see the graphic use of black and white shot through with accents of petrol blue and gold, as well as plenty of geometrics, chunky textures, animal print and fur, and fully upholstered furnishings (with even chair legs clad in fabric),” hints Clarke, who started her Bryanston based company in 2005 and, together with her sister Sophie Kelly, provides a full-spectrum interior-design service to the residential, commercial and hospitality sectors.

Interior Designs Decorex SA

“Our space will feature a magnificent pergola daybed and banquette style seating, with an eye-catching trellis design on the ‘ceiling’ and a magnificent gold vinyl floor, the likes of which has not yet been seen in South Africa,” she continues. “We will be using a statement wallpaper – printed seagrass cloth in gold and black – from Arte International and feature lighting to draw attention to key elements”.

“Claire will combine a selection of local materials from Home Fabrics and Fabric Library with imported textiles from renowned houses such as Chivasso, Etamine and Osborne & Little,” adds Shotland. “Her signature style speaks volumes about the beauty of understated glamour, which will be evident in abundance on this stand.”

Decorex Joburg Design

While Clarke has elicited inspiration from European trends for her Decorex showcase, her aesthetic is still firmly rooted in South Africa. “We have a huge pool of talent in this country and it’s a great resource to draw from,” she says, adding, “Even internationally, a local flavour is strikingly evident in the designs coming through right now.”

When asked to name the key trends for the year, Shotland says: “2016 is redefining luxury with items that tell a story of authenticity and timelessness, yet without being ostentatious. Designs include geometric shapes in fabrics, artisan glass and precious metals. 2015 was all about copper and, while we’ve retained our love of metallics in 2016, our affections have switched to the timeless tones of brass and gold. Whatever your preference, a metallic fabric or wallpaper will always add a touch of interest to the home. Oh, and look out for palm fronds on wallpaper as well as the gracious flamingo captured in original forms and colours,” he adds.

Decorex Interior Designing Portfolio

By Dezign, www.bydezign.co.za
Home Fabrics, www.homefabrics.co.za

Decorex Joburg Details:

Public Access

Decorex Joburg: 5 – 9 August 2016
5 August Time: 1pm to 6pm
6-9 August Time: 10am – 6pm

Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre

Trade Access

Trade-only preview morning: 5 August 10am-1pm
Trade-focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za

For more information, e-mail decorexsa@ThebeReed.co.za
Visit: www.decorex.co.za Facebook: Decorex SA Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.