Decorex South Africa promises to become bigger and better than ever before thanks to a new collaboration with Inspire Trade Expo, the country’s exclusive business-to- business furniture, décor, design and retail trade exhibition.
The only business-to-business furniture and design trade show on the continent, Inspire Trade Expo, which launched in 2014, has carved a niche for itself on the African business and trade calendars. Retailers, architects, interior decorators and designers, hotel, game lodge and B&B owners, and corporate procurement representatives flock to the annual show to view the very latest on-trend décor and design items showcased by wholesalers, importers, exporters, manufacturers, agents and distributors of furniture, décor, hospitality interiors, office furniture, and retail shop fittings and display.
Says Carol Weaving, Managing Director of Reed Exhibitions, which owns the Decorex SA and 100% Design South Africa portfolios: “This collaboration is an unprecedented boon for the design industry event sector. Far from diluting the exhibition market, it creates a critical mass of exhibitors and visitors, simultaneously utilising the strengths of both the Decorex SA brand, 100% Design South Africa, as well as the Inspire Trade Expo brand.”
Inspire Trade Expo is dedicated to furniture, décor and design and, like Decorex SA, strives to innovate and grow local manufacturers as well as foreign investment and trade in this arena, says Rina Fortmann, of Inspire Trade Expo, who, like Weaving, is a leading exponent within the exhibition industry in South Africa.
“By joining forces with Decorex SA, Africa’s largest consumer décor, design and lifestyle exhibition, Inspire Trade Expo clients will now be able to leverage the positive positioning that comes with a trusted 23-year-old brand, not to mention having access to a networking platform unlike anything yet seen in the local industry,” Fortmann explains.
Conversely, Inspire’s expertise in the trade arena will significantly bolster Decorex SA’s dedicated Trade Business Programme, which includes an exclusive Business Matchmaking service, she adds. “In addition, Inspire has a very strong office sector, which will be a growth point within the 100% Design South Africa exhibition.”
“In the current economic climate, exhibitors – whether from the trade or the consumer sectors – need to choose their showcase platforms wisely,” concludes Weaving. “The partnership between Decorex SA and Inspire Trade Expo gives them a single definitive option with the promise of an outstanding return on investment.”
Decorex Joburg Details:
Decorex Joburg: 5 – 9 August 2016
Time: 10am – 6pm
Ticket prices: R110 for adults; R90 for pensioners and students; R80 for trade; R20 for kids under 12
Venue: Gallagher Convention Centre
Trade-only preview morning: 5 August 10am-1pm
Trade-focused day: 5 August
To register as trade or to find out more about the trade programme visit www.decorex.co.za
Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Reed Exhibitions.