Anita B presented the 2020 Creative Strategy yesterday and we couldn’t feel more inspired about the year ahead.
The Creative Strategy and Trend Report sets our vision for the up-and-coming year. It dictates the theme, colour trends, design trends as well as the curated feature areas that will be showcased at all 3 exhibitions within the year. This is presented by our Creative Director, Anita Bloom, in September annually. The Trend Report focuses on the latest global design trends, lifestyle trends as well as colour trends. These trends are then showcased within our pop-up restaurants, cafés and feature areas at each show.
This year’s theme is ‘Lifestyle by Design’ which will look at freedom, reclaiming your time and doing things you like. This is essentially illustrated through design – looking at future trends when curating your own personal space – design enables us to create spaces so that we can live the way we want to.
Design is the essence of life and speaks to our collective search for the things that bring us essential happiness. Through our constantly changing lifestyles and the urge to create sanctuaries in our home spaces – we find those moments of calm and empowerment, as well as optimism and luxury.
Beauty needs space to flourish, and Decorex Africa presents a canvas onto which exquisite design is curated, celebrated and experienced.
The future of design. The future of interiors. It’s the essence of design.