Reading the exhibitor manual seems a logical and common sense thing to do – and yet so many exhibitors fail to do it.
Why read it?
The exhibitor manual is full of all the information you need to know about participating at your chosen show. It contains all the rules and regulations, checklists, order forms for show services, marketing forms for free pr and pre-show support, contractor information, build up and break down schedules, accommodation and hospitality information, floor plans, exhibitor lists and registration details.
Read the manual carefully and make sure you note the key dates for ordering contractor services such as electrics, waste and water, cleaning etc – if you miss the deadline you can expect a hefty surcharge. Depending on the type of stand space you order there will be rules and regulations that you need to adhere to – these are detailed in the manual. As soon as the manual arrives on your desk or in your in-box take the time to go through it – that’s the only way of making sure you know and can act on everything you need to.