For many years now, technology has successfully disrupted numerous fields, including the events industry. As per an article by Entrepreneur, technology has effectively improved ticketing, reduced costs, increased revenue and enhanced attendee data collection. However, the benefits of technology don’t stop there. Here are some of the recent innovations in the events industry that you should definitely be following:
Top Trends in the Events Industry
Facial recognition brings a lot of benefits to the event industry, particularly in attendee management. Aside from speeding up event check-ins, improving security and helping businesses collect valuable data, facial recognition helps in delivering personalized services. Every match can be easily used to automate personalized actions such as name printing and email sending.
Multi-use event apps
Based on a recent survey cited by Event Manager Blog, 52% of prominent developers shared that attendees mostly use event apps for researching sessions of interest, creating schedules, taking down notes and looking up rooms. Meanwhile, 49% use them for engagement purposes. These features are effective in covering all of the important attendee touchpoints such as ease-of-use, personalization and brand authenticity.
Social media sentiment analysis
Nowadays, it’s common for attendees to comment on or talk about an event through their social media platform. Given this reality, it is then essential for event managers to have a social media sentiment analysis that can help monitor branding, keep an eye on competitors and determine points of improvement. This kind of analysis can also aid online marketing efforts which, as emphasized in our previous post ‘Marketing Ideas For Your Exhibition’, expands connections and enables businesses to stand out.
For events like business conferences, Jane Adamson describes how networking can help attendees form new connections in their industry. To help promote this, employing the use of networking apps can help them stay in touch during and after the event. Pathable for instance, offers community forums, customizable agendas, attendee profiles, and private scheduling options. Similarly, Whova also features agendas to help participants navigate through expos, so they can read up on the panels and sessions of their choice.
Virtual content hubs
In the events industry, having a virtual content hub enables you to deliver centralized content to your attendees and boost brand awareness. A Forbes article describes how digital content hubs allow you to publish key announcements, speaker bios, and event lineups to help increase online engagement. Increasing online traffic can boost real-world attendance and keep your audience aware of future and current events. Periodically updating your content hub is the key to maintaining long-term engagement and interest.
Virtual trade fairs
In this day and age, going virtual can be a great solution in the event that social distancing is required. BusinessWorld reports how large-scale public art events such as Art Basel and Art Dubai have launched virtual programs to exhibit their artworks. In particular, Art Basel noted how their Online Viewing Rooms received positive feedback from galleries even though they didn’t recreate the full experience of physical trade shows. However, virtual trade fairs provide greater accessibility and interaction for visitors who are unable to visit trade fairs in person.
Article specially contributed to reedexpoafrica.co.za
Contributed by: JBilbrey