Exhibitions should be an integral part of every company’s marketing and sales mandate. Exhibitions are one of the most influential, adaptable and cost-effective tools available to you and your business.
Here are some handy tips to help you when planning your next exhibition:
Make sure you set clear and measurable goals for your exhibition. I.e. Do you want to increase brand awareness? Would you like to meet with key industry buyers and form lasting professional relationships? Do you want to directly engage with potential consumers?
Create some hype around your brand, company or product. Put together a PR and marketing plan to create buzz and attract new visitors to your stand. Utilise social media and online platforms as cost effective marketing activities.
Equip the staff managing your exhibition stand. To maximise show efficiency, appoint one person with overall responsibility for planning and budgeting. Make sure you put together a detailed budget that is aligned with your goals and objectives. Ensure that your exhibition team is well versed, target-driven and friendly.
Invite both potential customers and existing clients to your stand at the exhibition. Send out communication prior to the show and tell them why they should visit your stand in particular and what you can offer them. Book an appointment with them or invite them to a launch/networking session.
As your exhibition partner, we are always here to assist you in furthering the success of your exhibition experience. Tap into our expertise by asking anything from stand to display to how to launch a new product at the show. We’re here to support your needs.