- As part of setting your exhibition objectives and writing your exhibition marketing plan, you need to decide what products and/or services you want/need to exhibit.
- Avoid displaying every product you have to offer. Your message will become confused and so too will the visitors. Keep in your mind that you have 3 – 5 seconds to grab attention. During that time the visitor needs to notice your exhibition stand, understand what it is you are telling/showing them and decide to want to know more. Make it easy for them with clear, concise messaging.
- If you are launching a new product, for example, your exhibition stand design needs to focus on the new product. Once you have the visitor’s attention, you can tell them about everything else you do.
Remember you have 3 – 5 seconds to grab attention. In that time you need to convey:
- Who you are
- What you sell
- The benefit of your product/service to them